Propaganda Techniques

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Propaganda Techniques
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Propaganda techniques are methods people useto
make what they say or write sound convincing.
Sometimes they are used on purpose, to appeal to
emotion, not intellect. Its important to use
good thinking skills to be able to recognize and
understand propaganda.
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Propaganda is often used in persuasive writing.
You may find propagandain advertisements,
commercials, newspaper editorials, and
materials produced by politicians.
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Overgeneralization
These are statements that are based on too few
facts. All Democrats want to spend too many tax
dollars!
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Testimonial

• This technique uses a
• celebrity or an expert
• to support a product.

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Bandwagon

• This
• technique
• tries to persuade people to do something
  because everyone else is doing it.

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Transfer

• This technique associates
• a popular person with a
• product so consumers transfer their admiration
  for the person to the product.

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Flattery

• This technique makes
• customers feel smart for
• using a product by paying
• false compliments.
• If you use this shampoo, you will have
  beautiful, bouncy hair!

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Faulty Cause and Effect

• This technique suggests that consumers will be
  happier or have better lives because of the
  product.

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Loaded Words

• This technique uses words that have a strong
  emotional appeal.