Propaganda

1
Propaganda

• Ideas or attitudes presented in a biased or
  distorted form in order to influence the point of
  view of others

2
Sources of Propaganda

• Radio
• television
• billboards
• bumper stickers
• magazines
• signs at the grocery store
• text books

3
More sources

• Teachers
• friends
• parents

4
Some Notes

• Advertising is only one type of propaganda.
• Advertising manipulates people into buying all
  sorts of things they dont need.
• Propaganda is PARTLY true and does give the
  potential buyer some useful information.
• However, there is a lot that the advertiser
  doesnt tell us.
• Propaganda works because the audience wants it to
  work.

5
Types of Propaganda
6
bias

• A tendency to favor one side or point of view

7
Bandwagon

• Persuading people to do something by letting them
  know that others are doing it

8
Testimonial

• Using the words of a famous person to persuade you

9
transfer

• Using the names or pictures of famous people, but
  not direct quotes

10
Emotional words

• Words that will make you feel strongly about
  someone or something

11
repetition

• The product name is repeated at least 4 times
  throughout the add.

12
slogan

• Words or phrase that is well known and associated
  with a product or concept

13
Loaded words

• Words that cannot be clearly defined and mean
  different things to different people

14
Logical fallacy

• Taking two pieces of logical information and
  putting it together to make a piece of
  information that is not logical.
• Example Dogs have ears. Lee has ears. Lee is
  a dog.
• The first two pieces of information are
  completely logical, but put then together and it
  is not.

15
prestige

• The idea that you will be thought highly of or
  admired if you use a certain product or concept

16
Plain folk

• A cause of candidate is identified with common
  people

17
fear

• Telling people what action to take in order to
  avoid a dreaded circumstance

18
stereotyping

• Assuming that all people in a certain group have
  certain characteristics.