SC DotCom SRL Internet Consulting

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In 8 Steps to Your Internet Business Success
 
 
 
SC DotCom SRL - Internet Consulting Web
Development www.dotcom.ro/steps
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In 8 Steps to Your Internet Business Success
1. Strategy - prepare your business for the
Internet, what are your competitors doing? 2.
Business Model - secure long term financial
health to your eBusiness 3. Broader Design -
things to consider when moving your business on
to the Internet 4. Costs - keeping consulting,
development, technology and personnel cost under
control 5. iMarketing - what are the elements of
your online marketing strategy?  6. Marketing -
what does your new extended marketing mix look
like? 7. Creating Traffic and Gaining Customers
- Partners vs. Promotion vs. Positioning 8.
Maintaining Traffic and Retaining Customers -
Maintenance, Reaction and Further Development
 
 
SC DotCom SRL - Internet Consulting Web
Development
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Step 1 Strategy

• A. Do Your Homework
• Start with an idea, vision, drive something
  that makes the whole online adventure worthwhile!
• Possibilities and Opportunities what is
  possible on the Internet as far as your business,
  products and customers is concerned, what can be
  done?
• Competition what has already been done, by whom
  and how well?
• Strengths and Weaknesses what is it that I can
  and can not do well?
• B. Define Your Strategy what general strategic
  lines are you following in your traditional
  business?
• Cost leadership offering a solid
  product/service at a largely affordable rate
• Service leadership satisfying special needs at
  a premium rate
• Best-strategy leadership best service at the
  lowest rate
• C. Define Your Goals what specific goal do you
  intend to attain?
• Set economic, marketing or any other kind of
  clearly defined goal
• Quantify your final and partial goal(s)
• Set a date for completion and a plan with
  milestone
• Always have someone to crosscheck!

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Step 1 Case Study Antonescu.biz
www.antonescu.biz Cultural travel and language
coursesin the Danube Delta Customer PF
AntonescuTulcea, Romania Working model
remoteTasks web design, graphical works,
online marketing, Internet consulting Technology
HTML, PHP
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Step 1 Case Study Antonescu.biz

• A. Do Your Homework
• Vision make a living out of praising the
  beauties of the Danube Delta to tourists
• Possibilities and Opportunities The Romanian
  government has just declared the Danube Delta to
  the no. 1 tourist destination in Romania
• Competition a dozen tourist agencies and larger
  hotels try to cash in on this.
• Strengths and Weaknesses Strength years of
  experience, good connections to German
  authorities, good knowledge of the German
  language and the region. Weaknesses low capital
  of the business, lack of a national tourist
  attracting strategy, etc.
• B. Define Your Strategy
• Service leadership the Danube Delta is no mass
  attraction, only for aficionados, full service,
  let client put together its tourist route based
  on culture, history, religious or other specific
  requirements.
• C. Define Your Goals
• 2004 get in the attention of German travel
  agencies and to be assigned for 2005 as a partner
• Handle an average of X groups with 8-15 people
  for an average of 2-3 days

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Step 2 Business Model

• A. Your eBusiness is still a Business
• Revenue Model investment, return on investment,
  time plan
• What do your costs, revenues, cash flow look like
  for the next 3 years?
• What are the major cost and revenue drivers? How
  can they be optimized?
• B. Securing the Financial Ground
• Savings
• Credit (private, corporate, etc)
• Development programmes (EU, Government, regional
  funds, etc)
• C. Initial Investment what do you need to start
  the eBusiness?
• Technology / Equipment
• People

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Step 2 Case Study Antonescu.biz

• A. Your eBusiness is still a Business
• Cost drivers convincing people to get down to
  the region -gt partners in the region (that serve
  the same clients), partners at a higher level
  (that may gain by bringing people to the region),
  piggy-back on existing governmental and other
  nonprofit programmes that bring clients to the
  region
• Revenue drivers tourists, so offer them full
  tourist services and additional services (like
  crash language courses, etc). Once the tourists
  are there let them get the most out of their
  stay!
• B. Securing the Financial Ground
• Savings, Bank credit, EU funds for rural tourism
• C. Initial Investment what do you need to start
  the eBusiness?
• Technology / Equipment Outsource technology /
  non core parts to trustworthy partners and focus
  on your revenue drivers
• People get the people that drive this business
  around you, inside your company as employees, or
  outside as consultants.

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Step 3 Broader Design

• A. Transferring your business identity online
• Names, logos, company symbols
• Integrating other product lines and related
  services
• Company image, brand compliance
• B. What will your website be like?
• Functionality, Structure and Navigation serving
  your goals
• Design and Layout talking to the right clients
• Usability and Ergonomics dont bore your
  clients, lead them to where they should go.
• C. Technology what is right for you?
• Compatibility with your current technology
• Alternative, cost-saving technologies?
• Does the chosen technology support future
  extensions?

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Step 3 Case Study Winery Martin Discussion
Draft
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Step 4 Costs, keeping them down
A. Consulting Strategy B. Technology C.
Development of your eBusiness D.
Personnel E. Marketing

• Hire a good consultant
• Tie payment to realization of business goals
• Outsource what is not part of your core business
• Concentrate on what really brings you money
• Break complex projects down in parts that can
  operate independently
• This way there is a continuous presence on the
  market, continuous revenues, room for natural
  development, reaction to market, etc
• Is supplementary personnel needed?
• What inexpensive possibilities are offered by the
  Internet?

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Step 5 Internet Marketing
Customer Retention
Attracting Customers
Market Research
- Online surveys - Permission
Marketing - Direct Marketing - Technology-basedva
luation ofcustomer behaviour
- Banners - Link exchange - Banner
exchange - Viral Marketing - Mailing Lists -
Event Microsites - Search Engines - Directories
- On-site promotion - Newsletters -
Notifications - Information Source - Occasional
newsl. - Customization - Personalization -
Occasion-based offers
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Step 6 Internet Marketing the Marketing Mix
Can a product or service be better designed to
fulfil the markets needs?
How can the Internet become a distribution
channel for products and services?
Which is the right target market? Who are my
customers? Is my eBusiness addresing the right
ones the right way?
Can the products price be set individually to
attainmaximum profit?
Is Internet promotion more efficient? Can
target groups better be addressed?
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Step 6 Case Study Antonescu.biz
A. Product B. Price C. Place D.
Promotion E. Packaging

• Possibility for the client to design own tour or
  to chose from language courses, based on his
  individual interests.
• Price is also individually set, according to
  individual financial possibilities.
• Tours and language courses are being sold over
  the Internet (though final acceptance requires
  personal contact)
• Due to reduced budget, only search engines are
  being used to promote the region to tourist.
  Viral marketing is also being used (through
  emails).
• The site has been presented as a modern business,
  trying to change the image of the Danube Delta in
  peoples mind. Lots of pictures and information
  should support this goal.

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Step 7 Creating Traffic and Gaining Customers

• A. Partners
• Develop your online business with partners
  (businesses, associations, etc)
• Use their distribution channels and promotion
  powers
• Chose complementary partners, no direct
  competition, higher revenues
• Create common distribution programs, or even
  complementary products
• True partnerships are hybrid (on and offline)
• Low costs, but sharing revenues
• B. Promotion
• Creating traffic through (paid) advertising
• Clear message to the customers through
  well-conceived and directed ads
• High costs but no revenue sharing
• C. Positioning
• Search Engines a peculiarity of the Internet?
• Page optimization to ensure correct and
  advantageous listing
• Which search engines are important, which one is
  worth paying for?

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Step 8 Maintaining Traffic, Retaining Customers

• A. Routine Maintenance
• B. Market adaptation
• C. Further development

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DotCom SRL - Internet Consulting Web
Development Dorin Dragutoiu Executiv
Director ddragutoiu_at_dotcom.ro 40 788 310
931 40 256 273 451 http//dotcom.ro http//dotco
m.ro/steps
Chose the right Internet consultant and web
developer!