Real estate market situation

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(No Transcript)
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Real estate market situation
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Market situation

• Internet technologies play a more and more
  prominent role in our life opening
• up new possibilities for prompt obtaining of the
  trustworthy information and
• doing business. Internet is the most efficient
  and transparent agent between
• information provider and information user.

Before Now Estimate
Annual growth rateof Internet advertising volume
in Russia (bln RUR)
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Advertising market volume in Russia (bln RUR)
Before Now Estimate
Sources RACA (Russian Association of
Communications Agencies), ACVI, 2008
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Who we are?
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Who we are?

• The largest and constantly growing database of
  the real estate units

• in Moscow, Saint Petersburg and regions of Russia
• Over 100 000 current offers for sale and rental
  of units, updated on a daily basis

www.gdeetotdom.ru is one of the three
leadersaccording to the ratings within the Real
Estate category by Liveinternet, Ramblers
Top100, SpyloG
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Who we are?

• The largest database of photo and video records
  of residential real estate units

• Photographs of all houses
• Spherical panoramas of the yards and streets of
  Moscow, Saint Petersburg and the regions
• Interactive navigation along the streets of the
  city
• Infrastructural city map
• Information about the houses

The best Mass Media on Real Estate 2008 by rates
of PC MAGAZINE
The bestInternet Gateway on Real Estatefollowing
the results ofthe professional contest
Web-realtor 2008
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Internet Gateway services
is

• An efficient and convenient advertising site
• The most demanding advertising formats and
  non-standard layout options
• The provision of enhanced statistics on any kind
  of layouts in up-to-date systems of advertising
  management
• Detailed targeting of advertising materials up to
  the street and particular visitor

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Internet Gateway services

• Real Estate search
• Search of offers within the largest database over
  Moscow, Saint Petersburg and regions of the
  Russian Federation
• A convenient and user-friendly form for search
• Work in Personal Cabinet, generation of the
  selected items lists, etc.

• Placement of announcements and advertising
• Physical layouts, photographs of the interior of
  the unit, additional descriptions
• Unit photographs, panoramas of the yard and the
  video tour along the neighboring streets are
  included in the announcement on default
• Information of the region infrastructure.

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Internet Gateway services

• Cartographic and cognitive services
• Arrangement of the real estate units on the map
• Photographs of the houses and panoramas of the
  streets, yards
• Infrastructure of the regions of the city
• Interactivetours along the streets of the city.

• Information service
• Real estate market statistics and analytics
• Lists of addresses and telephone numbers of
  Technical Inventory Bureau (BTI), United
  Information Computing Center (EIRTS) and other
  establishments
• The news from the real estate market, assessments
  of the market experts.

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Traffic ranking of the Internet Gateway according
to the data ofLiveinternet statistics
Browsing
Visitors

• Over 40 000 of unique visitors per day
• 250 000 of unique visitors per week
• Over 1000 000 of unique visitors per month
• Number of page browsing not less than 1000 000
  of page impressions per week
• Depth of page browsing not less than 4

(MLN)
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
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Promotion of the Internet Gateway
Internet Gateway outdoor advertising aimed at
information sharing, audience attraction and
brand promotion (the first campaign November
December 2008 20 billboards along the main
traffic arteries of city).
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Promotion of the Internet Gateway
Radio Advertising Europe Plus andNashe Radio
radio stations. The first campaign March April
2008. Number of broadcasts - 5000. Promotional
campaigns in thematic communities LiveJournal,
forums and blogs. Public Relations Participation
of the companys top-managers as experts
inpopular social TV broadcasts, advertisementsin
the leading business papers and specialized real
estate mass media.
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Promotion of the Internet Gateway

• Context and media advertising in Internet
• aimed atpotential gateway service receivers and
  users of real estate information
• Participation in professional events on real
  estate market
• Trade Show Real Estate 2009
• MALL EXPO 2009
• International Real Estate Exhibition 2009
• Pro Estate 2009. International Investment Forum
• MREF 2009. Moscow Real Estate Forum
• XII National Real Estate Congress
• Partnerships and integration
• Search optimizationin accordance with the
  requirements of the most popular search systems
• Google, Yandex, Rambler.

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Internet Gateway audience
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Internet Gateway Audience
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of the unique visitors of the Internet Gateway
are men and women aged 25 through 44 years old.
This is the most financially stable and
credit-worthy part of the population of Russia
Population of Russia
Internet as a whole
Gdeetotdom.ru
Men 12-17
Men 25-34
Women 12-17
Women 25-34
Men 18-24
Men 35-44
Women 18-24
Women 35-44
Men 45-54
Women 45-54
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Internet Gateway Audience
50
of the unique visitors of the Internet Gateway
arethe top-managers and specialist with higher
education and regular income
Population of Russia
Internet as a whole
Gdeetotdom.ru
top-managers
specialists
white collars
workmen
students
housewives
unemployed
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Geography of the Internet Gateway
VisitorsMonthly Distribution
1.30 Sverdlovsk Region
1.30 Moscow Region
15.12 Saint Petersburg
12.09 Other regions
8.12 Foreign countries
46.82 Moscow
11.60 Undetermined location
According to the data ofRamblerssTop 100. 2008
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YOUR ADVERT MAY HAVE BEEN PLACED HERE
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Placement ofadvertising information on the
infrastructural map (beauty salons, fitness
clubs, boutiques, stores, etc.) Advertising POI
are on default the first to displayed on the map.
Media Advertising this is mass information
sharing with the audience and promotion! Maximum
coverage of the target audience, including
passive users of information.
Special Offers text-graphic block of ads
describing individual real estate units.
Publications for publicity purposes Non-standard
layout options.
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Announcements in the real estate database by
individuals and legal entities this is the direct
advertising of particularunits. An option of
automatic unloading (through Xml format and using
the automatic unloading module), and other
formats, are provided for legal entities.
Photo-API this is the opportunity to display on
your web-site the real estate photos taken from
the internet gateway
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Media opportunities
Media advertisingcovers a wide target audience
and is aimed at solving the advertisers branding
tasks, i.e. creationof long-termpreferences,
image, reputation, goods and services. The
internet gateway design provides maximum click
rate of the placed banners.
Banner 72890 Announcements by legal
entities Image banner 240400
200300 Special offers
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Placement of advertising information on the
infrastructural map (beauty salons, fitness
clubs, boutiques, stores, etc.) Advertising POI
are on default the first to be displayed on the
map.
Media advertising this is mass information
sharingwith the audience and promotion! Maximum
coverage of the target audience, including
passive users of information.
Special offers text-graphic block of ads
describing individual real estate units.
Publicationsfor publicity purposes Non-standard
layout options.
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• Any kinds of graphic solutions
• Rich Media, ZoomIn, swing-openandtext-graphic,
  video and audio presentations.
• Advertising management system
• AdFox. Statistics about the placement efficiency
  is available in the advertisers Personal
  Cabinet.
• Unique opportunities of theadvertising targeting
• By the kind of real estate property
• By the kindof unit
• By the kind of the deal
• By the region in the internet gateway.

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In Russiabldg. 68, stroenie 16, Leningradsky
prospekt, Moscow, 125315Tel. [phone],ww
w.gdeetotdom.rusales_at_gdeetotdom.ruIn the UK and
EuropeTel. 44(0)75 9533 6649akopovme_at_gdeetotd
om.ru