Ch v van ho Ch Vit Nam

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THE DEVELOPMENT OF VIETNAM TEA INDUSTRY
- Area for tea cultivation 123,000 hectares-
Production 144,100 tons per year- Exportation
105,000 tons- To be ranked the 6 in production
and the 5 in exportation in the world.-
Expected production in 2010 200,000 tons in
which 40 is green tea and others andExport
turn-over is USD 250 million
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VIETNAM TEA EXPORT

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Growing Profits

• Tea is big business in Vietnam. Output is up,
  export are high and profits are growing
• Today, over 400,000 households in 35 provinces
  and cities work in Vietnam Tea Industry.
• Vietnamese brands are recognized overseas, and
  products marked as Vietnamese Tea are sold in 90
  countries and territories.

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The break-down of Vietnam exports in volume

• Taiwan 18 value 24.5
• Pakistan 22s value 18.8
• Russia 9.5 value 8.6
• India 10 value 7.6
• China 8 value 7.9
• Germany 3 value 3.5
• Others 29.5 value 29.1

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THE ATTEMPT AND ACTIVITIES to promote tea in
domestic and oversea

• - Inform broadly and frequently about tea on the
  magazine, mess media, workshops, the science
  conference about the health strengthening impact,
  the beauty care effects

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Tea Festival in Moscow
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Tea Exhibition in Dalat, 2007
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Tea show in USA, 2005
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Tea show in Switzerland , 2007
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Organizing the tea culture weeks and
days in order to - expand the Tea culture in
Vietnam- introduce tea relish enjoyment
manners- drink tea with the various characters
from different regions in the country.
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Tea Festival Dalat Lam Dong, 2006
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Tea pot in traditional style
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The development of new green tea products and the
products made from green tea. More than 200
kinds including new genus teas, upland special
teas and medicinal herb teas(colocynth, bitter
tea, Filamin longeval tea, Artichoke tea)
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Introducing Vietnam Tea Trademarks for the safe
tea products and help to establish the quality
standard of the industry
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The regions and special tea in Vietnam

• Tea has grown everywhere in Vietnam with 7 tea
  main regions
• The northwestern area
• The Northeastern zone
• The midland of North Vietnam
• The north-central zone
• The highland zone
• The central-coast zone
• The Dong Chieu bow-shaped zone

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What would be done to ensure the global tea
people s interest?

• Convenience drink
• Healthy drink, low calorie.
• Explore the positive news and studies on what tea
  is good for
• Safety drink by the certification of Organic and
  Fairtrade
• Bring Asian lifestyle into the world
• Tea extracts move into other products water.
  Yoghurt. Candies, cakes, soap, lotions
• Tea promotion is about education and is about
  enjoying what you drink.
• Road shows, Iced-tea campaigns. Tea houses,
  National tea drinking days, increasing social
  appeal via catchy slogans, selling at factory
  gates, supporting of brands and specific
  campaigns geared for schools, universities and
  corporate elements.

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Tea and ecological environment
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Bring the beautiful ancient tea to the big
markets
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Developing the special and unique teas
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