The Genius of Jamaica

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The Genius of Jamaica

• Beauty like hers is genius.
• Dante Gabriel RossettiItalian poet

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The Genius of Jamaica
The framework from which we generate positive
media coverage through uniquely Jamaican themes
that have substance, news and entertainment value.
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The Genius of Jamaica

• Speaks to resilient and influential affluent
  market
• Identifies key niches
• Includes each of Jamaicas six distinctive resort
  area products
• Helps manage Jamaicas reputation, shaping and
  re-shaping opinions every day
• Sets Jamaica apart more than a beacha country
  rich in art, music, literature, beauty,
  unforgettable cuisine, etc.
• Imparts an aspirational aura that says come, let
  us inspire you
• Enables us to showcase the very best Jamaica has
  to offer
• Gives consumers new reasons to consider/return to
  Jamaica

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The Genius of JamaicaThemes
The Genius of Jamaican Design Architecture Home
and Garden Fashion
The Genius of Jamaican Cuisine Food and cooking
styles Unique products (Appleton Rum, Red
Stripe, jerk seasoning, Blue Mountain coffee,
etc.)
The Genius of Jamaican Fine Arts Painting
Sculpture
The Genius of Jamaican Performing Arts Dance,
Drama, Comedy, Film
The Genius of Jamaican Music Reggae and all its
roots music (Ska, Mento, Nyabinghi) Jazz,
Gospel, etc.
The Genius of Jamaican Sports Athletics (track
and field), Bobsled (Jamaica Bobsled Team!),
Football (Reggae Boyz!), Cricket, and
recreational sports such as Golf, Scuba,
Fishing, etc.
The Genius of Jamaican Literature Poetry/Spoken
Word Novels
The Genius of the Jamaican Hospitality
Industry With a spotlight on the business of
tourism from the pioneers to the rising stars
of the industry
The Genius of Jamaicas Beauty Attractions,
Adventure and Nature Tours, Majestic Landscape
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The Genius of JamaicaNews Bureau

• To encourage dialogue and relationship building
  with journalists.
• Jamaica toll-free media hotline
• 1 877 JTB-NEWS
• or
• 1 877 582-6397

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Creative Strategies and Tactics

• Genius is talent provided with ideals.
• Somerset MaughamBritish author