Approaches to Innovative Fundraising Ms' Judit Palotai United Way Hungary

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Approaches to Innovative Fundraising Ms. Judit
PalotaiUnited Way Hungary
CPI 6th Annual Networking Meeting Lisbon, May
30, 2003
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About United Way

• United Way is one of the largest charities in the
  world
• Present in 45 countries
• Collected and distributed 4 billion USD worldwide
  in 2002
• Builds individual and corporate social
  responsibility throughout the world
• United Way in Hungary (Eroforrás Foundation)
• builds the culture of private giving
• educates donors and builds their trust in civil
  society organizations
• raises and distributes cash, in-kind and time
  donations in Hungary for local projects
• coordinates 5 regional members
• mobilizes hundreds of volunteers
• As an outsourcing organization, takes on donor
  responsibilities such as needs assesment,
  selection, monitoring and reporting

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United Way, aService Organization
THE MULTIPLICATION EFFECT
Non-profits
TENDERING
UNITED WAY
DONORS
Non-profits

• Money
• Time (Volunteers)
• In-kind gifts
• Service

Non-profits
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The Hungarian Network of United Way Grants made
UWH ONLY
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Sources of Funds
Workplace Fundraising Campaign
Széchenyi Philanthropic Circle
Targets small, monthly donations of employees
Large private donations 3 categories Bronze 800
Euros Silver 2,000 Euros Gold 4,000 Euros
Corporate Gifts
1 of Personal Income Tax
Employee donations are matched by the company
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Other Ways of Fundraising Future Projects

• Christmas charity auction contemporary art
• 4,000 Euros
• Reality shows on TV
• SMS campaign for Designated Gift in December 2002
  - 90,000 Euros
• Events - Childrens Day - 4000 participants
• Free ice-cream given out by TV show hosts 500
  USD
• Fundraising breakfast
• Exclusive event with celebrities business
  leaders
• Hotel provides 70 breakfasts for free
• Celebrity auction Herend
• World famous boutique china painted by actors,
  singers, athletes and other celebrities for
  auction

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1 Public Campaign

• What is the 1?
• Individuals paying tax in Hungary may redirect 1
  of their private income tax to a designated
  non-profit organization
• In 2002
• Our first year of eligibility
• Goal 16,000 Euros
• Result 30,000 Euros - puts UW among the first
  15 to 20 organizations
• Target group Hungarian taxpayers
• Special features
• Donors data remains unknown, so personalized
  follow up, thank you, etc. is difficult
• Results can be estimated, but are only realized 8
  months after campaign

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What changed from 2002 to 2003?

• Goal for 2003 50,000 Euros
• Extended target group
• Auditors
• Accountants
• Expats paying tax in Hungary
• No billboard campaign

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1 Public Campaign Tools Used in 2003
Advertising and media agencies offer IN-KIND help
as part of their corporate social responsibility
strategy

• Advertising agency
• Free design of creative materials
• Telemarketing campaign
• Calling 700 accountants and ask them to forward
  our message to clients(last year 500
  individuals)
• Media Agency
• Free ads in newspapers (daily, program magazines,
  local newspapers)
• Radio and TV spot broadcasted free
• Banners and links on different websites
• Free distribution of 15,000 postcards

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1 Public CampaignTools Used in 2003 II.

• United Way website
• Email campaign to
• Individuals (around 500)
• Companies
• Running a United Way workplace campaign
• Multinational audit companies distribute to
  clients with tax return
• Mailing lists
• ATM
• Ad appears on different ATMs throughout the city
  for free
• Total Costs 600 Euros
• Flyers distributed by taxi drivers 40 of
  printing cost
• Free postcards print cost (discount price)

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For more information

• Contact us
• Email
• uwhungary_at_unitedway.hu
• Website
• www.unitedway.hu
• Phone
• 36 1 236-07-36
• Fax
• 36 1 239-91-47