Rags to Riches

1
(No Transcript)
2
Rags to RichesSee how fashion has become one of
the fastest growing ecommerce segments

• Heena Shah

3
What fashion means to us

• Fashion is a lifestyle
• Its not just about clothes
• Express yourself
• Representational

4
Ecommerce is growing
5
Phenomenal online growth...
6
European growth...
7
The Limitations...

• Inability to see a product in reality
• Inability to touch and feel the product
• Inability to try the product on
• Inability to create outfits
• Inability to easily return goods

8
The Break-through technology

• Zooming technology
• Product and catwalk videos
• Fill clothing with fabric swatch
• 3D spin
• Customisation of clothing (sleeve length and
  monogram)

9
The Hologram Catwalk By Diesel
10
The Full User Experience

• Sizing Grid and display of colour variants
• Colour and fabric swatches
• Up-sell functionality on product and checkout
  pages - If you bought this you may also like...
• Size guides to help consumers translate their
  measurements
• Easy returns process form

11
Some Great brands

• These are some of the biggest and best online
  fashion retailers out there at the moment.

12
Some Great brands

• These are some of the biggest and best online
  fashion retailers out there at the moment.

13
Some Great brands

• These are some of the biggest and best online
  fashion retailers out there at the moment.

14
Some Great brands

• These are some of the biggest and best online
  fashion retailers out there at the moment.

15
Social Interaction

• Social shopping / Loyalty schemes
• Like.com relational items
• Widgets
• Blogs

16
Social Interaction
17
(No Transcript)
18
The Future

• Digital mirrors
• Online shoppers could soon be able to 'feel' the
  materials of the clothes they want using haptics
  from the Greek word haptikos which means 'able to
  touch'

19
In Conclusion...

• One of the fastest growing sector
• Almost every fashion retailer is now online
• Video and visualisation tools bridging the gap
  between real and virtual
• New tools will make even the seemingly impossible
  like Haptikos and digital mirrors

20
Thank you
Pick up a copy of Imanos new magazine
mymatereckonsyoushouldreadthis Contact us
on 0207 632 6930 198 High Holborn London WC1V
7BD experts_at_imano.com