Dia 1

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Academic year 2008-2009 Interfaculty C-md
welcome Entrepreneurship Module starring Jan
Louis De Bruyn, Dave Krapels Co. and yourself
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On the menu today

• introduction in general
• introduction of the module set-up timings
• theoretical intro to Entrepreneurship
• best practice and live Entrepreneurs
  presentation
• selection of theory presentation teams
• team presentations voting for ideas
  (afternoon)
• launch of business plan assignment
• first episode of MagicMinds

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Who are you?

• 37 in total
• 5 Belgian students
• 14 German students
• 18 Dutch students
• young people eager to listen, interact, learn and
  do
• as of today until the 27th of November 2008.

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Who do we need?
If you like business welcome! If you dont
visit a coffeeshop and enjoy the rest of your
day.
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Who are we?
Jan Louis De Bruyn Master degree in Economics
and International Marketing Entrepreneur,
visiting professor, international coordinator gt
Background in Flanders Multimedia and Marketing/
Communication. jldebruyn_at_mda.khlim.be
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Who are we?
Dave Krapels Master degree in Economics Ex-entrep
reneur, lecturer Business Marketing,
d.j.m.krapels_at_hszuyd.nl
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The challenges for the next 7 weeks

• introducing an exciting dynamic module
• lecturing a varied and an interesting program
• using, thinking about and building case studies
• inviting a range of relevant guest speakers
• sharpening your entrepreneurial behaviour
• realising a sustainable business idea plan

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Key data

• from 9.15pm until 16.30am
• every Thursday
• Fall holiday is 1 week NL and 1 week B G
• (13th Oct NL and 27th of Oct BEL GEM)
• Look at schedule, will be provided

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Key words for this module
passion
team work
practice
quality of service
participation
motivation
fun
vision
active
creativity
hands on
responsibility
ideas
knowledge
realistic
business
strategy
plan
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How do we approach this module?
Are you born an entrepreneur or can you be made
one?
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How do we approach this module?
We dont guarantee business success, sorry. But
we do provide a framework in which your knowledge
and competences of entrepreneurship is sharpened
and tested. Before checking out, we hope you
walk away with valuable luggage and a critical
behaviour.
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Enterprising is chic
www.trendwatching.com
November 2006 Gone are the days when
'entrepreneur' equaled running a small store, or
conducting shady 'import and export'
transactions. From Jones Organics to 21st century
barbershop Sharps to German Sparschwein to Danish
TrioBike to the slew of online success stories
like Flickr and Weblogs, Inc, There's an
explosion of hip, admired ventures, online and
offline, around the world (accelerated by the
tech revolution, and the truly exceptional
entrepreneurs with vision and skills that started
it a far cry from the Old Boys networks in the
past). It's Traditional Big Business that's now
often seen as unsophisticated, at best.
MINIPRENEURIALISM can actually be chic, allowing
one to think big while implementing small.
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Minipreneur eco system
www.trendwatching.com
Today's aspiring and established MINIPRENEURS
truly have a highly developed network of
intermediaries, tools, resources, and processes
at their disposal. It's an ecosystem on a much
more elaborate scale than anyone foresaw even
five years ago when entrepreneurialism was all
the rage during the .com boom. MINIPRENEURS have
access, for peanuts, if not for free, toA.
Hardware, software, ICT and skillsB. Design,
production and manufacturingC. Monetizing
existing assetsD. MarketplacesE. AdvertisingF.
Travel G. Talent, finance, payment, logistics
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Program subjects

• Introduction to Entrepreneurship, the role of
  the customer and the service economy of today
• Market scanning analysing the environment and
  acting accordingly
• A business plan
• Finance, forecasting cost strategy
• Project acquisition management
• Human Resources Capital in Entrepreneurship
• International Cross Cultural Entrepreneurship
• working on your own idea business plan
• External speakers advisors, entrepreneurs,
  talking about entrepreneurial bitsbytes,
  business structures, challenges,

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Study Material

• Academic literature
• Powerpoint material
• Field experience of both lecturers
• Presented case studies
• Press, Industry magazines,
• Relevant Internet sources
• Guest speakers

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Study Material
English
Essentials of Entrepreneurship and Small Business
Management (5th), Thomas Zimmerer, M. Dollinger,
Prentice Hall Entrepreneurship strategies
resources (3rd), Marc Dollinger, Prentice
Hall Innovative Entrepreneurship, Mulder R.
ten Cate R., Pearson Education, ISBN
90-430-1170-3 Professionals Acquisition
successfully acquiring projects, Kwakman F.,
Academic Service, ISBN 90-5261413-X
English
Dutch
Dutch
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How are we teaching?
Mixture of theoretical practical sessions
during the day Frequent case studies
Interactive participation Invited speakers
overall case study your own business idea plan
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How do you earn your grade?
Participation in periodic course assignments,
student theory presentations mid-term
presentations provide access to the written
exam. Your day-to-day presence will be signed
on an attendance list 40 on written exam 60
on the final business plan gt 30 on the
structure content of the plan gt 30 on the
presentation jury (week 8)
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Thematic team presentations

• each team will choose a topic within
  Entrepreneurship and will prepare a professional
  presentation
• each module day we have 1 presentation
• no longer than 30 minutes
• presentation should deliver interactive
  discussion to your public
• key words relevance, professional, practical,
  research driven, source driven, team effort,

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Little personal quiz
Read the questionnaire and fill in. Count all
answers and see in which category you end.
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Theory team presentations

• Team up in a (mixed) group of 4 students (1
  captain)
• Think about a minimum of 3 theory subjects
• prepare a presentation of these ideas to main
  group
• gtgt try to sell your preferred topic of course
• gtgt voting selection of 1 idea

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Theory team subjects
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Team assignment

• Identify yourself with the current status of
  Entrepreneurship in your national area.
• look for demographic factsfigures
• success rates of young entrepreneurs
• what is the general mentality
• trends future expectations
• Make a small presentation before the group.

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Business ideas

• Team up with your same group
• Think about a minimum of 3 business ideas
• Prepare for 2nd October a presentation of these
  ideas to main group
• gtgt elevator pitch/story
• gtgt idea, vision, mission and target groups
• IN THE MORNING
• voting selection of 1 idea

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Lets start off with a story
of the people of MagicMinds or how a company
can evolve from hero to zero in a few
months Starring Erik Bartels watch and
learn. Feedback But what is wrong already from
the beginning?