J.A.J. Consulting

1
Bottled water is no longer considered a trendit
is chic

• Bottled water comes in many forms

J.A.J. Consulting

• Mineral
• Purified
• Sparkling
• Spring

• Bottled water is regulated by the Canadian
  Bottled Water Association and the Canadian
  Government

2
Bottled water is no longer considered a trendit
is chic
Supply vs. Demanda booming market!
J.A.J. Consulting

• 86 of sales came from Canadian companies

• Exports were 256.6(M) in 1999

• Technological Advancements

• Increased accessibility to global markets
• Advanced manufacturing and distribution facilities

3
Balance of Trade1990199219951998Alcoholic88.982.18
1.882.5Soft Drinks96.498.6109.5117.0Coffee95.987.6
95.695.4Tea42.447.650.562.3Bottled
Water-11.0-9.0-6.023.2Juice, Fruit19.822.326.425.1
Juice, Vegetable2.11.81.51.5
Bottled water is no longer considered a trendit
is chic
Supply vs. Demanda booming market!
J.A.J. Consulting

• Sales increased 36 from 2000-2001

• Market Growth from 60-191 (M) in 10 years

• Annual Consumption rose from 527-703(M/L) between
  95-98

4
Bottled water is no longer considered a trendit
is chic
Monopolistic Competition
J.A.J. Consulting

• Large and small firms exist in the market

• Product is unique to some

• Easy market entry

• Limited control over price

5
Bottled water is no longer considered a trendit
is chic
Factors effecting the market
J.A.J. Consulting

• Unexploited territory

• Pure water resources

• Favourable exchange rate with the U.S. and Europe

• 94 of Canadian exports go to the U.S.

6
Bottled water is no longer considered a trendit
is chic
Potential growth exists in the Bottled Water
Market as a result of
J.A.J. Consulting

• National/International Markets

• Depletion of global natural resources

• Lucrative blue gold