The Automatic Wrinkle Remover

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The Automatic Wrinkle Remover
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Automatic Wrinkle Remover (AWR) Team

• Abi Arroyo Systems Designer
• Martin Barajas Electrical Designer
• Daniel Gutierrez Mechanical Designer
• Manuel Razo Business Analyst
• Miguel Trujillo Systems Integration

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Agenda

• Product Description
• Issues with Conventional Iron
• Our Solution AWR
• Marketing Analysis
• Design Specifications
• Benefits of the AWR
• Prototype Demonstration
• Questions and Answers

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Description of the AWR

• Device that removes wrinkles from clothes
• Operates automatically
• Faster, simpler and more efficient than
  conventional iron
• Easy to transport and put away

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Situational Examples

• Imagine that you are
• getting ready for an evening out
• rushing for a crucial meeting
• expecting traffic delays
• limited on time and need to multitask
• in need of a job interview preparation
• gtAND YOUR CLOTHES ARE WRINKLED!

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Issues with Conventional Iron

• Time
• Setup time
• Warm-up time
• Ironing time
• Effort
• Multitasking not possible
• Must be careful not to ruin garments
• Most hated chore

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Issues continued

• This survey was taken out of a random sample of
  70 Cal Poly Students

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and the Solution
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The Solution

• The Automatic Wrinkle Remover
• Uses steam to remove wrinkles
• Operation simple and automated
• Safe for washable clothing
• Compact and easy to carry
• Economical

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Market Potential

• Reduces time and effort
• Improves personal image
• AWR addresses main problems with ironing
• No direct competitors
• Target Market Busy Professionals and older
  people
• Higher income
• Value time and effort

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Ironing Market

• 95 of households own iron
• Potential for new products
• No. 2 selling small household appliance
• 76 surveyed would buy the AWR

This survey was taken out of a random
sample of 70 Cal Poly Students
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Similar Products
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Competitors

• Siemens Dressman
• Closest competitor
• Expensive 1167
• Does not fit all
• Does not work with pants

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AWR Prototype Cost
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AWR Mass Production Cost
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AWR Cost Analysis Summary

• Prototype cost 108.04
• Mass production cost 34.34
• Non-recurring costs 10,000
• Engineering Consultation 7500
• Molds Creation 2500
• Suggested retail price 99.99

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Advertising the AWR

• Print Publications
• Local Newspapers
• Hispanic Business
• Television
• Infomercials
• As Seen on TV
• Retailers
• Wal-Mart, K-mart, Home Depot, etc.
• e-Retail
• Amazon
• eBay

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Design Criteria

• Compact, portable, and lightweight
• Inexpensive to mass produce
• User friendly
• Useable for a wide variety of clothes
• Low energy consumption in comparison with an iron

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Efficiency Comparison

• AWR
• 5 minutes per 3 shirts
• 1500 Watts
• 100KJ per Shirt

• Iron
• 10 minutes per shirt
• 1000 Watts
• 600KJ per Shirt

1 Ironed shirt 6 AWR shirts
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Detailed Description

• Storage Box
• Enclosure
• Steamer
• Telescoping Pole
• Electronics

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Alternative Circuit Design
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Electrical Components
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AWR Benefits

• Cheaper than dry cleaning
• Very easy to use
• Able to treat multiple items
• Compact and Portable
• Quickly removes wrinkles
• Saves 15-20 minutes per outfit
• Improves repetitive process
• Requires less effort than traditional iron

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Conclusion

• Well engineered product
• Increased personal productivity
• Receptive market
• Working prototype
• Revolutionary product

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AWR Demonstration

• Stage 1 Extend AWR device
• Stage 2 Hang clothes and raise zipper
• Stage 3 Set timer and leave
• Stage 4 Return to find wrinkles removed!

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Future Developments

• Steam release valve
• Thicker plastic for steamer bag
• Additional telescoping pole
• Internal surrounding cloth

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Questions and answers