Lionbridge Technologies

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Massachusetts Software CouncilApril 30, 2001
Enterprise Multilingual Content Management
Paula ShannonVP, Platforms Partners
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E-Business is Mainstream
98 of Fortune 500 are moving their business
online, gt 80 intend to use their websites for
interactive e-commerce or innovative e-business
Survey of Fortune 500
90
Source InformationWeek 500, September 2000
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Which of the following caused your company to
delay deployment of global e-business?
Lack of adequate infrastructure to support global
e-business Legal or regulatory restrictions of
other countries Difficulty managing Web sites
designed for different countries Cultural
differences Difficulty understanding customers
needs Language differences Tax code
differences Currency differences
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What are the most expensive aspects of doing
e-business globally?
Staff expertise Cultural/language
differences Client hardware/software Carrier
services E-business applications Server
hardware Internet access
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Building Global eBusinesses
Strategy
I18N
L10N
Technology
Test
Maintain
Train







Consulting
Streaming Content
Functionality
Global Identity
Domain Expertise
Connectivity
Rolling Releases
Design Development
Logo Certification
Internationalization
Workflow
Training
Web Updates
Web Globalization Audit
Worldwide Teams
Double byte Enablement
Language Management
Webinars
24x7,60/60
Content Design
Search
Process
Portal
eTesting
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Content Management BecomesIncreasingly Important
Relative Importance
40
Enterprise Integration
Content Management
30
Web Application Development
20
10
Year-End 1997
Year-End 1999
Year-End 2001
Year-End 2003
Source Gartner Group
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The Dynamic Content Challenge

• Ensuring the Content is
• Fresh
• Accurate
• Personalized
• Globalized
• Scalable

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Enterprise Content ManagementGetting Assets
Under Control
Content bottlenecks reduce productivity
Non-integrated Content is an e-business killer
Unreliable content can damage your relationships
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What is Multilingual Content Management?
XML Component Management
B2B Exchanges
CommerceServers
.COM Sites
Manage
Extranets
Web Server
Wireless Devices
Personalize
Create
Content Repository
Email
App Server
Customers
Fax
Deliver
Content Delivery Network
Paper
Localization Globalization
CD-ROM
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Content Globalization Links
LINK
Content Management
Content Globalization
Review
Approve
ContentRepository
Create
Categorize
Publish
Personalize
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Content Globalization Links
LINK
Content Management
Content Globalization
Review
Approve
ContentRepository
Create
Categorize
Publish
Personalize
12
Content Globalization Links
LINK
Content Management
Content Globalization
Review
Approve
ContentRepository
Create
Categorize
Publish
Personalize
13
Content Globalization Links
LINK
Content Management
Content Globalization
Review
Approve
ContentRepository
Create
Categorize
Publish
Personalize
14
Content Globalization Links
LINK
Content Management
Content Globalization
Review
Approve
ContentRepository
Create
Categorize
Publish
Personalize
15
Content Globalization Links
LINK
Content Management
Content Globalization
Review
Approve
ContentRepository
Create
Categorize
Publish
Personalize
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Integrated Content Globalization

• Our Approach
• Documentum (Content Mgt.)
• Lionbridge (Globalization)
• Process Uniformity
• Author, globalize, publish in the same system
• Speeds Content Lifecycles
• No handoffs or conversions
• Easier, Cheaper to Maintain
• Language relationships preserved
• Automated change process

Enterprise Globalization Platform
Review
Approve
ContentRepository
Create
Categorize
Publish
Personalize
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Example - Société Générale

• Needs
• Global, localized online banking
• 12 countries, 10 languages and 10 web sites
• Documentum Solution
• One content management infrastructure
• Automated publishing in different languages
• Results
• Faster time-to-web and time-to-sale of warrants
• Top-line revenue growth

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Measuring Usability
Eye-Tracking Preparation
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User Confusion
0-4 sec 4-8 sec 8-12 sec 12-16 sec
16-20 sec 20-24 sec
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Where New Users Looked (ATT Home Page)
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Cognitive Load over an Entire Site
Very high High Medium Low
Episodes of cognitive load per second
Page number
Page-by-page History of Workload The blue lines
represent episodes of cognitive load per second.
The graph depicts a history of cognitive load
across 20 pages of content for a computer-based
training application developed by Matsushita
Avionics Systems Corporation.
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Strategy and Global Identity
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Enabling Global Logistics
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Internationalization Issues
BROWSER (IE 5 AND NETSCAPE 4)
SECURITY (SSO)
PORTAL
eCOMMERCE
CONTENT MANAGEMENT
APPLICATION SERVER
WEB SERVER (IIS, Apache, NES, etc.)
DATABASE (SYBASE, DB2, SQL SVR, ORACLE)
SERVER (COMPAQ, SUN, AND IBM SP2)
MAINFRAME
HOSTING PHYSICAL LOCATION
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Global Testing and Complexity

Complexity
Risk
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The Place for Pictures on the Internet

• Global eTesting
• Internationalization
• Adaptation
• Localization

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PDA's Handhelds and Wireless
Unique Localization Challenges

• Embedded Systems
• OS Consistency
• Real World, Definitive Testing

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Massachusetts Software CouncilApril 30, 2001
Enterprise Multilingual Content Management
Paula ShannonVP, Platforms Partners