Cognitive Approach to Mass Communication M 1/15/08

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Cognitive Approach to Mass CommunicationM
1/15/08

• Dr. Mina Tsay
• COM 449, Spring 2008

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Cognitive Approach

• Acquisition of knowledge through media
  experiences
• How do our minds create knowledge?
• Social reality?
• Real world vs. Media world

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How would you conceptualize

• Mass Communication?

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Mass Communication

• Large, anonymous, and heterogeneous audience
• Institutional/organizational
• Advertisement-friendly
• Does a mass exist?
• Does the definition change depending on media
  type and use?

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Mass Communication Research/Theories

• Examining
• Content whats in it?
• Exposure how much do we use?
• Effects what this does to us
• Behavioral performing a behavior after seeing it
• Attitudinal positive or negative
• Cognitive change what we know or think
• Physiological actual changes in body
• Third Person Effect Never me or you but them