We are Looking for

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We are Looking for

• contacts
• information about delivery
• case studies
• co-financing organisation views
• spread of stories across Cornwall and Isles of
  Scilly

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• Clare MorganMedia Relations Manager
• Telephone [phone]email cmorgan_at_cornwall.go
  v.uk

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Publicity Toolkit
How to publicise your project
Sue Bradbury PR Consultant
05
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The Rules

• Publicising your LSC ESF funding is a contract
  requirement
• You are responsible for your sub-contractors who
  must also follow the LSCs publicity guidelines
• This toolkit and the LSCs guidelines are
  available on www.lsc.gov.uk/regions/SouthWest/esf

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Ways of PublicisingYour Project

• Press releases
• Case studies
• Events
• Newsletters
• Website
• Presentations and talks
• Networking

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Key Messages

• ESF
• is investing in jobs and skills especially for
  people at a disadvantage in the labour market
• transforms lives through better skills and better
  job prospects
• helps EU and national strategies in tackling
  worklessness and low skills
• helps increase employment

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Key Messages

• ESF
• is helping to develop a skilled and adaptable
  workforce in the South West
• addresses the South Wests distinctive labour
  market needs
• mainstreams equal opportunities and sustainable
  development

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Press Releases

• What makes a good story?
• What makes you want to read or watch a news
  story? Write your thoughts down.

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Press Releases

• Who?
• What?
• Where?
• When?
• Why?
• How?

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Press Releases

• First paragraph many readers wont go beyond
  this paragraph so it needs to convey the story as
  briefly and simply as possible. Aim only to
  write a couple of sentences and dont get bogged
  down with too much corporate detail at this
  stage. Remember the idea is to grab your
  readers attention!

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Practical Exercise

• Write the first paragraph of your own news story.
  Give it a headline too.

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Ive written the release,what do I do now?

• Get it approved by the LSC
• Think about photography
• Send it out to the media

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Case Studies

• A case study is a specific example of how
  something like a project of programme of work
  makes a difference
• Spend 5 minutes chatting to the person next to
  you about their work, take some notes and then
  write the first paragraph of their case study.
  Aim to make it as interesting and punchy as
  possible

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Ive written the casestudy, what do I do now?

• Get it approved by the LSC
• Think about photography
• Think about how to use it

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Other ImportantPublicity Measures

• ESF logo
• Convergence logo
• LSC logo
• ESF plaque
• Website
• Posters

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Any Questions?
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Publicity Action Plan
Alison Thorpe ESF Manager LSC
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Main Activity

• Provider Support
• Media
• Events
• Publicity Material
• General Communications
• Website

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Provider Support

• PR Event / workshops
• ESF team
• Consultancy advice

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Media

• Tendering opportunities
• Case studies
• Press releases
• Newsletters/websites

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Events

• Joint ESF/mainstream events
• Showcase events
• Joint events
• National

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Publicity Materials

• ESF plaques
• Posters
• Booklets
• DVD

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General Communications

• Evaluation of 2001-2007 programme
• ESF PR Action Group
• Annual reporting