RECRUITMENT

1
RECRUITMENT
2
RECRUITMENT

• In this session well cover
• The importance of targeted recruitment
• Recruitment methods and practices
• Writing and analyzing job advertisements

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TARGETED RECRUITMENT

• Thus, firms are increasingly engaging in Targeted
  Recruitment
• Targeted implies that the media and message used
  is specifically aimed at a particular group
  (e.g., women, Hispanics)

4
RECRUITMENT METHODS

• INTERNAL
• Job postings
• Must be feasible
• Must be trusted
• Must include
• JOB TITLE
• KSAs
• PAY SCALE
• TASKS
• Problem for achieving Aff. Action goals

5
RECRUITMENT METHODS

• EXTERNAL
• College recruiting
• Advertising
• Employment Agencies
• Public
• Private
• Professional Groups
• Employee Referrals
• Internet

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Characteristics of Recruiter

• Applicants like being interviewed by someone
  like themselves this gives them the impression
  that they will fit in
• Applicants like speaking with someone from the
  functional area theyll be in
• Personal characteristics of recruiter also
  matter strong interpersonal skills, knowledge
  and enthusiasm about company and job improve
  acceptance rates

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GOOD NEWS-BAD NEWS

• The good news is that external recruitment brings
  in new blood, can increase diversity, reduce
  company politics, and in some cases reduce
  training costs
• The bad news is that newcomers may be resented by
  insiders who didnt get the job, that you know
  nothing of their KSAs except by selection
  measures, and that they wont know the culture
  of the organization

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WRITING JOB ADVERTISEMENTS

• Should sell the organization, but provide a
  Realistic Job Preview for the applicant
• Should provide specific information about the job
  tasks/activities, the KSAs required, and the
  range of pay appropriate to the job
• Should represent the targeted audience (both in
  written and pictorial messages)
• Post Office Box vs. Actual Address?

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How to write an ad

• A good ad should draw attention, create interest,
  screen candidates, and provide for easy responses
• The headline should draw attention
• The body of the ad should be based on job
  requirements and job rewards so that applicants
  can self-screen
• The writing style should be natural, engaging,
  enthusiastic and easy to understand
• The ad should close with detailed info on how to
  apply for the job

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LETS PRACTICE. . . . . . . . . .

• Write a job advertisement from a job description
• Assume you are attempting to target the audience
  toward women. . . .
• How will you use words and pictures to accomplish
  this?