Sharmila Cogger

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Sharmila Cogger Excess Energy Communications
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(No Transcript)
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PR Tools
Photocall / Media Alert Press Release Great
photography and images Guerrilla Stunts Launch
events / previews Competitions and not
forgetting your telephone!
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The Sell-in
Wooing the stressed out journalists!
Prepare your media alert or press release at
least 2 weeks before the event and get someone
else to check it for you, especially if you
mention other groups or individuals The earlier
you send a media alert or release to a journalist
the more space they will be able to allocate to
your story
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The Sell-in
A little research goes a long way Who should
you target Make a list of your local media from
glossies through to websites, online listings and
parish magsDont forget school
newslettersNetwork Cornwall etc Deadlines Timesca
les Send your press release and images to the
right journalist
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Jackie Butler, Features Writer, Western Morning
News
A really well written press release probably
wont need much rewriting - maybe just a change
in headline and a slightly different angle to fit
the publication.
A good PR can certainly influence how much
coverage is received for a story or client. As a
journalist I am often under a great deal of
pressure and a good PR can alleviate this by
presenting me with a complete package.
do all the research, check names and facts are
correct, provide good quality photos or photo
opportunities, arrange for interviews and answer
questions.
The better the initial package and the
information I receive, the more likely I am to
allocate more space for a story.
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The press release
WHERE
WHEN
WHY
WHO
WHAT
The five Ws should be in the first paragraph.
This means that the first paragraph should tell
the reader WHO is involved in your story, WHAT is
going on, WHEN it is happening, WHERE it is
taking place and WHY it is happening.
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The press releaseClear and conciseCheck the
spellingUse the Open Studios logo in the top
rightArial pt 11-12Headline in BOLD1.5
spacingMake it clear where the copy ENDSYour
contact details for press right at the end
WHERE
WHEN
WHY
WHO
WHAT
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ImageryMake it interestingOne of you in the
studio workingOne facing the camera in front of
your workTwo images of your work2 portrait and
2 landscape format200-300dpiJpegsMake sure
each jpeg is under 1MB so that it is easy to send