Carbon Monoxide Report

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PR Getting the most out of exhibitions
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Show Time!

• Establish market credentials
• Meet lots of customers and prospects
• Very time efficient
• Product launch exposure
• However, all too often, exhibitors dont
  capitalise on the opportunity

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Three Steps to Failure
Mistake 1 Missing the media opportunities
Mistake 2 Poor Show Build-up Mistake 3 Show
invisibility
So lets look at how to avoid making these
errors, and really make your presence felt at an
easyFairs show
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Pre-Show
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Media Opportunities

• Media Interest
• Negotiated Show Coverage
• Previews / Show News / Highlights
• Packaging, Food Drink / Pharma / Cosmetic,
  Marketing titles
• Editorial valuable, independent
• Deadlines
• Monthly / Bi-Monthly publications

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Media Partners
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Whats Newsworthy?

• Reliant on Exhibitors
• New product / service launches
• Product making UK exhibition debut
• Clinics / seminar presentations
• High resolution images

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What We Want

• Respond to emails / phone calls!
• Brief stand details
• Not general corporate info
• Keep it brief
• Outline details / plans
• Imagery

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Creative Boosts!

• Research Reports
• Key learnShop Seminars
• Topical Features
• New Show Elements
• Student Zone
• Packaging MoT

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Be A Self-Publicist

• In addition to relying on us
• PR-ing your own show presence
• Writing Your Own Press Releases
• Must be newsworthy
• Keep them snappy
• Headline grabbing
• Who, where, why, what, when and how
• Quotes
• Photos

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At The Show
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Media Hub

• Press Office
• News Stands
• Press Packs
• Show Diary
• Demonstration
• QA session
• Meet the MD / key staff member
• Media lunch

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Make Yourself Interesting

• Create Interest
• Business health check
• Show challenge
• Giveaways
• On-Stand Expert
• Research Findings
• Product Demonstration

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Dont Forget Contacts

• Visitor Itineraries
• Invitations
• Website / newsletters
• Vouchers / client event

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Post-Show
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Follow-up with Media

• Show Review
• Quotes
• Build on Media Relationships

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PR Getting the most out of exhibitions