Get It Out Fast

1
Get It Out Fast

• Ch 3 News Releases

2
3 major opportunities

• Advance stories to announce event
• Event action/results
• Follow-up stories

3
New Release - Structure

• Paper
• Margins
• Headers/Letterhead including address, phone
  s,etc.
• Contact must be prominent
• Release Date

4
New Release - Structure

• 6. exclusive or special to not used often
• 7. Headline razzle-dazzle them
• 8. Double or single space
• 9. The Lead must contain the 5 ws
• Who, what, when, where, and why

5
New Release - Structure

• 10. The Body inverted pyramid
• 11. Paragraphing 2 to 3 sentences
• 12. Subheads rare
• 13. Page numbering - -2-
• 14. More
• 15. End Sign end of release or --
• 16. Date code

6
Fact Sheets

• Recent growth in these
• Just facts
• Part of a press kit
• Useful for advanced story
• Quick read
• Encourgae reporters to be imaginative

7
Press Kits / Media Kit/ News Kit

• Really a waste of money and time
• Include
• Heavy duty folder with pockets
• Basic news story
• Historical milestones
• Stat info
• A fact sheet
• Suggestions for features
• Bios of VIP Personnel
• Photos
• Quotes if applicable