Newspaper Design

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Newspaper Design
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Creating Pages

• Designers work with four elements copy, art,
  headlines and white space
• - Copy the actual text
• - Art Photos, illustrations, maps, graphs,
  lines, etc anything that is not text
• - Headlines Any header for an article
• - White Space Any space that is not covered by
  one of the three components mentioned above

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Copy

• Type is the most basic component of any article
• Keep target audience in mind when choosing type
• Generally, set body type in 9,10,or 11 point
  type, use 8 point type for captions, and set
  headlines in bold
• Headlines should be in a type most appropriate
  for the style of document

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Art

• Graphics must have a specific reason or purpose
  when used in a printed piece
• Graphics usually serve one of three purposes
• -Unify elements
• -Separate elements
• -Call attention to elements
• - A well-designed page is at least 1/3 art

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White Space

• Publications need white space so that page does
  not become overwhelming to the reader
• Think of white space as breathing room for the
  page
• Do not overuse white space, but be sure every
  page has some

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Dominance

• Every single page should have one dominant
  element that is at least 2 ½ times as large as
  any other element on the spread
• The dominant element serves as a port of entry
  for the reader if there is no dominant element,
  the readers eye will bounce around or they will
  go on to the next page
• Dominant element is usually a large,
  well-composed photo that ties into the headline

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Unity

• Use consistent external and internal margins
• Other graphics can create unity, even simple
  rules (lines)

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Contrast

• Contrast the use of opposites in size, shape and
  weight
• Different size and shapes of photos, as well as
  different typefaces, can create contrast

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Creating Contrast with Headlines

• Headlines with primary and secondary components
  can create contrast
• The primary headline should be at least twice the
  size of the secondary
• Try to stay in the same type family

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Rhythm and Balance

• Rhythm is the use of a repeated color, graphic,
  or typographic element to hold a design together
• Balance is designing your paper so that graphical
  elements are spread throughout the page and do
  not seem to all be on one side or the other

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Organization of Pages

• Most important story goes at the top should also
  have biggest headline and biggest picture
• Include dominant photo and dominant headline
• Dont jump stories unless you have to always use
  jump-lines if you do
• Juxtapose stories, headlines, and art
• Anchor bottom corners with photos or headlines

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Page Design Basics

• Readers start at the upper left hand corner, read
  from left to right, and turn the page when they
  reach bottom right hand corner
• This pattern is called the reader diagonal

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• Headline, copy, and photo and caption form a
  unit, called a story block.
• Need to group these elements so that the readers
  does not get lost
• A headline can be placed over pictures if it also
  covers the story
• Only if a photo is placed on the right of a
  story, the story may continue under the picture

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Other tips

• Dont put a picture at the end of a story put
  pictures level with or above the story beginning

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• The middle of a column is not a good place for a
  picture
• It is a physical block readers may not jump it

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• If you do put a picture in the middle column, it
  should be at the top

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• Pictures from different stories should NOT be
  placed right next to each other

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Front Page Design

• Create a nameplate/flag that reflects the
  personality of the publication
• Nameplate should folio lines name of the
  publication, date, schools name, address,
  volume, and issue number
• It should be legible, distinctive and appropriate
• Can float the flag and put skyboxes above it
• Skyboxes are teasers tell readers what stories
  are inside
• Could also give flag ears elements at the side
  of the nameplate
• Masthead includes names of editors, etc.