International Franchise Presentation

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International Franchise Presentation
www.textura-interiors.com
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Company History
Founded in Barcelona by Isabel Criado and Carlos
Manchón in 1979. The concept originated with the
opening of the first shop fully dedicated to the
sale of linen home wears. The business quickly
expanded distribution throughout Spain and
selected international markets, via wholesale and
retail. Since 2005 TEXTURA is owned by the
leading Spanish bank BBVA Since its beginnings
TEXTURA has developed a personal style with
exclusive designs. It has a professional team who
work to achieve the best image, quality and price
for their customers
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Market Niche
TEXTURAs success is due to PRODUCT each
product shape, and print is designed in house,
IMAGE a modern shopping environment
highlighting our products QUALITY detailed
attention to every touch point of the
business PRICE accurate and genuine
assimilation between quality and price
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Trading Sales
Corporate Base Barcelona, Spain Total
Stores 63 Own Shops 34 Franchised
Shops Growth Rate (in the last 5 years) 70 new
stores, including own shops and franchised
stores Average Store Size 150 sqm Average Fit
out cost (per m²) 1200/sqm
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Product Range
Bed Clothes differing compositions of fabrics,
polyester/cotton and 100 cotton Our best selling
models are made of "percale" cotton. Print
fabrics, dying threads, dying fabrics... Towels
are an important element of the business. The
construction is based on "jacquard" embroidery,
quality edging and a fabric weight equaling 500
grs/m2 with high absorption. They are seasonally
developed in size sets in the following
categories Bath towels, Wash basin towels, Beach
towels (all 100 cotton) and various other end
uses. Duvets are based on Nordic padding with
a variety of qualities in fiber and feathers.
Polyester/cotton covers the fiber product, the
feather has two options, 50 feather, 50 fiber
or a better feel composed of 90 fiber , 10
small feathers. Table linen and Kitchen
Accessories are offered in a wide range.
Including oven cloths, aprons, bread bags and
dish towels. Sizes are varied ranging from 160
cms. to 350 cms. Fabrics vary from 100 cotton
and to a mixture of linens. Cushions vary in
prints, colours, sizes and fabrics, with uses
aimed to co-ordinate with any place in the home.
There are several sizes 40x40 cm, 55x55 cm and
60x60 cm Plaids come in different fabrics,
chenille, cotton, acrylics and knits, aimed at
coordinating with our bed clothes collection.
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Unique Product
TEXTURA is focused on colour, light and simple
freshness for the home The products,
individually designed, are designed to stimulate
thoughts of redecorating each season. We love
you bring new life to your house and redecorate
your rooms with a new image.Continuous design
keep Textura unique and in front of the
competition.
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The Stores
TEXTURA stores are an ultra modern design,
created to highlight the price / quality equation.
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The Stores
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The Concept
Market Position A genuine quality / price
ratio The customer Mostly discerning women of
an age where quality and style in the home is
important Customer Service The desire to make
clients feel at home is vital to the success of
the stores The Product Is classic, modern and
elegant
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Franchise Support

• Seasonal product selection (July and February)
• Delivery Schedule as requested
• New store sign off required as per business plan
  and fit out specifications.
• Senior management commitment to franchise
  development
• VM support and guidelines

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Imagery