Viral Communications

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Viral Communications

• Distributing the bitways

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The PC Analogy

• Decentralized applications
• Lower threshold to innovate
• Viral adoption
• Acceptable imperfection

802.11 from home to service The value of
asynchrony
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Subtle Differences

• 1. Independence vs interoperable
• 2. International regulation
• 3. Existing economic value
• 4. Cultural changes

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Scaling Communications

• Audio scales with population (Sheppard)
• Radio typically doesnt

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Solving Independence

• Collaborative radio

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Signpost 802.11

• From home to market
• E.g., PC, spreadsheet
• Unreliability can be a feature
• Narita Express
• India Buses
• Warchalking
• Asynchrony can be a feature
• Email, sms growth

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FCCs and PTTs

• Increased unlicensed in the US
• Underlays, interference temperature
• Secondary markets in some spectrum
• Rural/urban distinctions
• Open Spectrum initiative
• China?

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Economics of Innovation

• Wireless vs wired phones
• 1.47 billion versus 1.41 billion
• Wired lines are dropping
• No debt spiral for startups
• Investment is cheaper at the leaves
• 106B in new venture funding in 2000

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Spectrum now

• 322MHZ - 3.1GHz
• 87 command and control
• 22 federal
• Shared fed/Nongovt 35
• Non govt 30
• 7 exclusive right
• 6 commons
• Optimal for mobile use.

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Agenda

• Collaborative radio intelligent RF
• Service at the nodes
• Beyond voice
• Beyond people
• Social motivations
• Emerging Culture
• Emerging environments

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Constituents

• Products are communicators
• Networking networks
• Instant service adoption