Podcasting Demystified Forever

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Podcasting Demystified Forever!!

• by Paul Dunay
• Global Director of Integrated Marketing

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Agenda

• What is a Podcast?
• 3 Steps to Making a Podcast
• 5 Ways to Record a Podcast
• 3 Ways to Edit a Podcast
• 5 Steps to Publishing a Podcast
• 7 Tips to Better Podcasts
• 9 Ways to Make Money from Podcasting

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Whats a Podcast??

• Podcasting is one of the most exciting and
  wonderfully disruptive technologies
• Podcasting puts the power to communicate into the
  hands of the individual
• You only need a microphone, a computer and
  something to share with the rest of the world
• You do not need a iPod to listen to podcasts,
  make podcasts, or learn about podcasts
• Podcasts are just simple MP3 sound files
• Combined with RSS and Blogs make for a powerful
  distribution and communication system

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3 Steps to Making a Podcast

• Record
• Edit
• Publish
• Devil is in the details which is what we are
  going to cover here tonight!

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5 Ways to Record a Podcast

• Talkshoe
• Olympus Digital Voice recorder
• Quick Tap Recorder
• Splitting Device
• Hire a Studio

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1st Method to Record a Podcast

• Talkshoe
• Pros
• Easy to use
• Easy to publish
• Live Show
• Cons
• Hard to edit / once and done
• Quality may vary

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2nd Method to Record a Podcast

• 2) Olympus Digital Voice Recorder
• Pros
• Super Easy!
• Super Portable!
• Cons
• Background Noise
• Overall Quality

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3rd Method to Record a Podcast

• 3) QuickTap
• Pros
• Very Easy
• Portable
• Cons
• Combines both callers into one line
• Interviewer louder than Interviewee

Available at BSW 800-426-8434
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4th Method to Record a Podcast

• 4) Splitter
• Pros
• Splits Interviewer/ee on different channels
• Great Quality
• Can add music underneath conversation
• Cons
• Not portable
• Not Easy

Available at BSW 800-426-8434
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5th Method to Record a Podcast

• 5) Hire Studio
• Pros
• Very Easy
• Super Quality
• Cons
• Expensive
• Cancellations can be costly

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3 Ways to Edit a Podcast

• SoundForge (PC)
• GarageBand (Mac)
• Find a Local Studio

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5 Steps to Publishing a Podcast

• Get a URL
• Start a blog
• Create the RSS feed
• Be sure to complete your ID3 tags (for iTunes)
• Start publishing!

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7 Steps to Better Podcasts

• No shovelware No direct selling -
  Transparency is the key
• Formats Newsletter format, Blog-like rant, Radio
  show w/ guest interviews, Readers Digest format
• Use strong call to action
• Commit to a series Frequency weekly
• Keep it short 5 7min (ideal)
• Costs 0 - 1000 quality varies
• Use iTunes but dont expect much traffic flow

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9 Ways to make Money with Podcasting

• Become a podcast consultant
• Start a full-service podcasting company like
  podango.
• Form a podcast network like podtech and offer
  services.
• Charge for premium content If your content is
  that valuable, charge for it.
• Podcast advertising Companies like Kiptronic
  will do audio ad insertions and share the
  revenue.
• Solicit donations from listeners PayPal has an
  app you can put on your site that will allow
  folks to leave you a tip.
• Score valuable schwag Barter with companies for
  things you need to keep your podcast series
  going.
• Employ a sponsorship model ex Mommycast, which
  keeps its product recommendations really relevant
  to its audience.
• Build a huge following and sell your company ex
  WallStrip, bought by CBS, tapped into a huge
  audience, and it paid off!

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How to contact me?
Paul Dunay Global Director of Integrated
Marketing   BearingPoint, Inc Management
Technology Consultants   Office
212.896.4078 Mobile [phone] phdunay_at_yahoo.co
m
Dont miss my blog http//www.getsomebuzz.com
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