Introduction to www'sme'sk

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Introduction to www.sme.sk
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• History, establishment and presence
• CMS development and content services
• Visitors and their socio-demographic profile
• Projects
• 5P

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History, establishment and presence

• 1994 first published newspaper on the Internet in
  Slovakia
• Redesign in years 1996, 1999, 2001, 2006
• First CMS in 1996 , since 1999 non-stop updated
  online version of newspaper (news, information
  and services)
• New CMS 2001 (until now)

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History, establishment and presence

• Year 2000

• Year 2001

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History, establishment and presence

• Year 2002

• Year 2006

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History, establishment and presence

• Year 2007

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CMS development and content services

• Since 1996 first CMS, First CMS in 1996 , since
  1999 non-stop updated online version of newspaper
  (news, information and services)
• Daily published 500 news articles, complete print
  edition of daily SME, 250 blog spots a day

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Visitors and their socio-demographic profile

• Number of visitors of SME ONLINE since 2002 until
  2007

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Visitors and their socio-demographic profile

• Socio-demographic profile of visitors

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Visitors and their socio-demographic profile

• Socio-demographic profile of visitors

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Visitors and their socio-demographic profile

• Socio-demographic profile of visitors

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Project in a preparation

• Web TV, music sharing website, videocast, podcast

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Why advretise _at_sme.sk?

• A relevant socio-demographic target group
• A number of advertising opportunities
• Powerful advertising targeting through system
  BBMEDIA
• Most visited news site in Slovakia highest
  reach across different fields of content
• Advanced software development