Medical Memory Systems

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Medical Memory Systems

• MMS

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Medical Memory Systems
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Medical Memory Systems

• Preview
• Communication breakdowns in the Healthcare
  Industry
• Develop solution
• Evaluate solution
• Market Analysis
• Risk
• Marketing
• Resources
• Budget
• Funding
• Prototype Development
• Schedule

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Medical Memory Systems

• The Institute of Medicine (IOM) concludes that
  44,000 to 98,000 patients annually die from
  systematic medical errors, caused by
  miscommunication or a breakdown in workflow,
  which resulted in patients being given the wrong
  treatment or no treatment at all.
• Article by Greg Gillespie, Managing Editor of
  Health Data Management .com

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Medical Memory Systems
Diagnostic Radiology
Clinical Physician
Surgeon
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Medical Memory Systems

• Problem Statement
• Current means of accessing medical information
  are too slow, inadequate, or outdated to meet the
  demands for inter-facility communications.

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Medical Memory Systems

• Current Methodology
• Verbal
• Written
• Electronic

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Medical Memory Systems
Diagnostic Radiology
MMD
Clinical Physician
Surgeon
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Medical Memory Systems

• We Propose
• Wearable Medical Memory Device (MMD)

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Medical Memory Systems
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Medical Memory Systems

• Memory Button by MacSema

• Small
• Durable

• Light weight
• Non volatile

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Medical Memory Systems
EMR Server
Backup Copy to Printer
Validation Upload Download
Internet
System Validation
Validation Server
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Medical Memory Systems

• Important Medical Information
• Allergies
• Current medications
• Laboratory Results
• Recent surgery finding
• History and Physical

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Medical Memory Systems
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Medical Memory Systems
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Medical Memory Systems
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Medical Memory Systems

• Connectivity
• Integration HL7 (Health Level Seven)
• Our software data structure will be governed by
  XML.
• Diagram data written in XML format to encryption
  mech. to MacSema interface to memory device

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Medical Memory Systems

• Quality Attributes
• Easily updated
• Accurate
• Secure
• Durable
• Inexpensibe
• Wearable (must look good!)

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Medical Memory Systems

• Customers
• Clinical Physicians
• Over 600 physicians in the Tidewater region
• Diagnostic Facilites
• Over 10 Hospitals in the Tidewater region
• Over 5,800 Hospitals in the United States
• Patients
• Regional Population 1,052,814
• Elderly Population 104,089
• Hampton Roads Demographics (Census 2000)
  http//www.hreda.com/pdfs/Data_for_web_site/Demogr
  aphics_2000.pdf

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Medical Memory Systems
Number of Physicians using Some form of EMR
http//www.stanford.edu/topham/market.htm
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Medical Memory Systems
In 3 years
Frost and Sullivan's technology survey
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Medical Memory Systems
Testing Strategy
Clinic
Clinic
Clinic
Hospital
Hospital
Clinic
Clinic
Clinic
Clinic
Clinic
Clinic
Clinic
Clinic
Clinic
Clinic
Hospital
Hospital
Clinic
Clinic
Clinic
Clinic
Clinic
Clinic
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Medical Memory Systems

• High Level Concerns
• HIPAA
• Record Activity
• Encryption
• System Validation

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Medical Memory Systems

• Risk
• Developing Customer Base
• Level High
• Resolution Aggressive Marketing
• Inconsistent Use
• Level High
• Resolution Patient Education and Easy-of-use
• Pricing
• Level Medium
• Resolution Aggressive Marketing leads to bulk
  sales and purchasing
• Competing Products
• Level Medium
• Resolution Pratical and unique product line
• Training
• Level Low
• Resolution - Easy-of-use and Tutorials

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Medical Memory Systems

• Marketing
• Medical Facilities
• Proof of effectiveness
• Medical Representatives
• Conventions and Seminars
• General Public
• Standard forms of Advertisement
• Educational Material
• Medical Advise
• Immediate Goal Name Recognition

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Medical Memory Systems

• Marketing Means
• Advertisement
• Promotional items
• Sales Promotions
• Special Discounts
• Marketing group
• Provides research demographics and case studies

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Medical Memory Systems

• Facilities
• Direct Marketing medical representatives
• Seminars
• Public Acceptance
• Talk Radio gear to medical institutions
• Ads to generate public adoption
• Web site to explain services
• Medical magazines
• Newsletters
• Press release
• Education handouts

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Medical Memory Systems
Marketing Budget
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Medical Memory Systems
Organizational Budget
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Personnel Budget
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Medical Memory Systems
Medical Facility Cost
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Medical Memory Systems
Medical Memory Device
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Medical Memory Systems

• Budget Summary
• Development Cost - 1.3 Million
• Profitability
• 2,500 per 3 physician license
• 500 annual fee
• Software support
• System Validation

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Medical Memory Systems

• Profit Expectation
• Software Profit Margin 800
• Hardware Profit Margin - 7 per unit
• Target Goal
• 50 of Physicians (300 licenses)
• 240,000
• 48,000 patients
• 336,000

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Medical Memory Systems

• Profit Summary
• Expected Profit - 576,000 for initial market
• Expected Expenditures for Phase I and II - 1.3
  Million
• Investment Recovery 3 markets of projected
  size

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Medical Memory Systems

• Prototype Development
• 1 MB Memory Button - 32
• 1 USB Button Link - 126

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Medical Memory Systems
Phase 0 Summary
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Medical Memory Systems
Phase 1 Summary
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Medical Memory Systems
Phase 2 Summary
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Medical Memory Systems
Conclusion
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Medical Memory Systems

• References
• Article by Greg Gillespie, Managing Editor of
  Health Data Management .com
• Interviews with
• Dr. Bennett, Staff Radiologist with Medical
  Center Radiologist (MCR)
• MCR provides radiologist for Sentara and Bon
  Secours of Hampton Roads facilities
• Lori Prowant RT (R), Director of Maryview Medical
  Center Radiology

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Medical Memory Systems
Diagnostic Radiology
Clinical Physician
Surgeon
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Medical Memory Systems

• Solution Characteristics
• Complete and Historically up-to-date
• Easily accessible to appropriate medical
  organizations
• Information obtained from reliable sources
• Reliable physical components
• Cost effective
• Portable

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Medical Memory Systems

• Interviews
• Dr. Bennett, Staff Radiologist with Medical
  Center Radiologist (MCR)
• Lori Prowant RT(R), Director of Maryview Medical
  Center Radiology

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Medical Memory Systems
Out of 180,000 annual deaths from medical injury
Due to
Preventable
Medical Injury
124,000 Deaths (69)
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Medical Memory Systems
Annual cost due to medical injury- 200 Billion
Due to
Preventable
Medical Injury
138 Billion (69)
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Medical Memory Systems
EMR Expenditures
in millions
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