CASRO New Member Welcome Webinar

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CASRO New Member Welcome Webinar
DIANE K. BOWERS CHET ZALESKY President,
CASRO Board Chair President, CMI LARRY
PONEMON Chair, Government Public Affairs
Committee Chairman, Ponemon Institute DUANE
BERLIN CASRO General Counsel Lev Berlin, P.C.
ROSEANNE LUTH Secretary Chair, CASRO U
CommitteeCEO, Luth Research
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Benefits of CASRO Membership to Your
Business Diane K. Bowers, President, CASRO

• To gain knowledge about and tangible support for
  Business Operations and Performance
• Advancing Your Business and its Services Via
• Business Financial and Management Data (Financial
  Surveys Committee)
• Education on Research and Research Businesses
  (CASRO University)
• Support from CASRO Code and Guidelines (Standards
  and Guidelines)
• Relevance of Laws and Regulations from Privacy,
  Data Collection and Management, to Sales and Use
  Tax (Government Public Affairs CASRO 3P)

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Benefits of CASRO Diane K. Bowers, President,
CASRO

• Knowledge about research and business trends and
  emerging issues
• Advocacy of research professionalism and
  integrity - the quality issue (Global
  Development Comm. Technology Comm. Task Forces
  CASRO Board Client Advisory Board)
• Guidance and Answers to your own
  business/research questions (CASRO Executive
  Staff CASRO Board CASRO Legal Counsel CASRO
  Members)
• Networking at CASRO programs and Serving on CASRO
  Committees

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CASRO Goals for 2008 Chet Zalesky, CASRO Chair

• Internet Survey Data
• CASRO is working to help frame the issues that
  drive the quality and integrity of Internet
  survey data and the panelists who respond to
  online surveys.
• A new committee is being formed of CASRO Panel
  companies. The ultimate goal will be to work with
  other associations to develop relevant standards
  for all aspects of the industry.

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CASRO Goals for 2008 Chet Zalesky, CASRO Chair

• Career Development
• Continue to support and expand CASROs career
  development initiative.
• Industry needs to create an infusion of young
  people entering the profession
• Great opportunity for all Marketing Associations
  to work together.

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CASRO Goals for 2008 Chet Zalesky, CASRO Chair

• Procurement
• Help our members better understand the business
  model of the future.
• Many research providers, especially smaller ones,
  might not understand the issues that are under
  their control as they negotiate contracts.
• CASRO will help educate our members about the
  possibilities.

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CASRO Government Public Affairs Larry Ponemon
Duane Berlin

• Key Issues
• Privacy and Data Collection Legislation
• Outsourcing and Off-shoring
• Behavioral Targeting
• Service Taxation on Research

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CASRO Government Public Affairs Larry Ponemon
Duane Berlin

• Predictions
• Presidential election year slow going on
  legislation
• More CASRO members will deal with data breach
  events, sometimes requiring disclosure.
• States continue to own privacy and data
  protection legislation.
• The procurement of confidential information
  (email, IP address, phone numbers) from data
  brokers for sample recruitment may become an
  issue at both the state and federal level.
• Telephone calls to wireless phone devices for
  survey research, even if inadvertent, may become
  a legislative issue.

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CASRO Government Public Affairs Larry Ponemon
Duane Berlin

• 2008 Goals
• More active GPAC
• - More opportunities to educate members.
• - More involvement in national conference
  events.
• - Final approval of a data breach guidelines
  for members.
• Consider the need to aggressively lobby
• - What are our legislative objectives? How
  important is lobbying to advancing CASRO member
  goals?
• - Should our lobbying efforts focus on federal
  or shift more to states?
• Continue CASRO General Counsel Forum
  Participation
• Encourage Member Direct Inquiry to CASRO Staff
  and General Counsel

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CASRO Conferences Workshops Roseanne Luth
CASRO University hosts conferences and workshops
across the country, where the industrys leading
practitioners provide crucial information and
insights for staff involved in all functions and
at all levels of the research business.
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2008 Conferences Workshops
Sales Training I January 8 9,
Dallas Project Directors Training January 17
18, NYC Panel Conference February 5 6,
Miami Human Resources Conference March 5,
Phoenix International Research Global May 5
6, NYC Advanced Project Directors May 15 16,
NYC Client Conference June 3, NYC 13th
Annual Technology Conference June 19 20,
NYC Sales Training II September,
Chicago 33rd Annual Conference Oct. 15 - 17,
Palm Beach 5th Annual Data Collection
November 19, San Diego
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Why Attend?

• Education for you and your staff
• Discuss key business issues with your peers
• Network (lunches, dinners, cocktail hours, golf,
  etc.)
• Exhibits Sponsorships
• Try It Youll Like It!
• To encourage new members to get involved, we are
  pleased to offer a 25 discount on a registration
  to an upcoming conference/workshop (excluding the
  Annual Conference).

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Additional Benefits to Members

• CASROs Code of Standards
• CASRO Annual Surveys
• Financial
• Compensation
• Data Collection
• Others under development
• Global Development
• Technology
• Task Forces Panel Integrity
• Annual Conference

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QA
To effectively serve as the "voice" of the
industry - we need to hear from you! Please
share your thoughts and suggestions now or e-mail
us at casro_at_casro.org. Share CASRO information
with your staff - if you want to add someone to
our mailing list, please let us know.
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Thank You!