DoublePositive Marketing Group

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• DoublePositive Marketing Group

LIVE Hot Transfer Mortgage Leads for Mortgage
Originators
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About DoublePositive

• DoublePositive Marketing Group, Inc. was founded
  in 2004 with the specific purpose of bridging the
  last mile of converting traditional (data-only)
  leads into sales.
• Evolved the model of lead generation
• Strategic partnerships with lead generators
• Business Process Patent for Hot Transfers and
  DOUBLEconfirm process
• PriceWaterhouseCoopers and Entrepreneur
  magazines list of Top 100 fastest growing small
  businesses in the US

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What Are LIVE Hot Transfers?

• When you begin receiving LIVE Hot Transfers from
  DoublePositive, you instantly become more
  productive. Potential borrowers are all put
  through our DOUBLEconfirm process, which results
  in
• 100 Contact Rate
• Only INTERESTED Borrowers
• Only QUALIFIED Borrowers

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How LIVE Hot Transfers Work

• LIVE Hot Transfers involve a 3-step process,
  which delivers live consumers who have the
  highest probability of converting.

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Step 1 Interested Consumer

• Every LIVE Hot Transfer starts with a proactive
  expression of interest by a potential borrower
  via
• Search Engines queries for terms like free
  mortgage quote
• Email Advertisements
• Banner Advertisements
• Borrowers either fill out an online form or call
  a toll-free number and a call center captures the
  borrowers information.

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Step 2 Live Contact

• Making Contact With Borrowers
• The call center attempts to make contact with a
  borrower for 3 consecutive business days, then
  the leads are removed from the queue.
• Call center agents are instructed to say that
  they are calling on behalf of The Mortgage Quote
  Network regarding a recent request for
  information about a mortgage quote.

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Step 2 Live Contact

• Confirming Interest
• Our process is designed so that only borrowers
  genuinely interested are transferred
• Triggers are in place that allow non-interested
  borrowers to disengage.
• Non-interested borrowers are rejected.

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Step 2 Live Contact

• Overcoming Mild Objections
• Our call center agents are trained to reject
  borrowers that are not genuinely interested in
  receiving a free mortgage quote, but they are
  also trained in overcoming certain mild
  objections that are often encountered
• Not Enough TimeResponse It should only take
  3-5 minutes of your time.
• My Spouse Made The RequestResponse Do you make
  joint decisions? Would you like to take down the
  information on behalf of your spouse?
• Im Already In The Process Of RefinancingResponse
  Is there any harm in just obtaining a free
  quote in order to ensure that you are indeed
  getting the best deal? There is no obligation.
• Cant Beat My Current Rate / PaymentResponse
  Is there any harm in just obtaining a free
  quote? There is no obligation.

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Step 2 Live Contact

• Pre-Qualification of Borrowers
• Our DOUBLEconfirm process only allows
  pre-qualified borrowers to be transferred based
  on a few critical pieces of information
• Screen Out Properties Not Within Your State
  CriteriaCall Center Are you still in Los
  Angeles, California?
• Screen Out Mobile/Manufactured Homes And
  Mismatched Loan TypesCall Center That property
  youre looking to refinance is a single family
  home? Thats not a mobile or manufactured home is
  it?
• Additional filters are applied based on the
  borrowers lead data as part of the
  DOUBLEconfirm process
• 100,000 minimum property value
• Borrowers self-assessed credit (Excellent, Good,
  Fair, Poor)
• Current LTV filter (optional)

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Step 2 Live Contact

• Consent To Transfer
• At this point we have
• Made Contact With The Borrower
• Confirmed The Borrowers Interest
• Pre-Qualified the Borrower
• Now the call center agent proposes to transfer
  the borrower liveCall Center What I would
  like to do now is quickly connect you to one of
  our mortgage specialists at Your Company Name.
  They will be able to help you with that free
  mortgage quote.

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Step 3 Live Transfer

• Live Call Data Transfer Process
• Call Center Agent Makes Contact With Mortgage
  OriginatorCall Center Hello, this is agents
  name calling from the DoublePositive call
  center. I have John Doe on the line. His phone
  number is 410-555-1212.
• Originator Enters BorrowersPhone Number Into
  DoublePositive Client ExtranetThis phone number
  lookup bringsup the lead information
  associatedwith the borrower.

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Step 3 Live Transfer

• Live Call Data Transfer Process
• Call Center Agent Takes Borrower Off Of Hold,
  Introduces The Two Parties, And Completes the
  LIVE Hot TransferCall Center Hello, John. I
  have loan officers name on the line. He can
  help you with that free mortgage quote. Go ahead
  loan officers name.
• The selling process continues between the loan
  officer and the borrower.
• Call center agent disconnects from call
• The entire call is recorded and made available to
  clients via the DoublePositive client extranet

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Conclusion Summary

• Every DoublePositive transfer passes through our
  DOUBLEconfirm process, which delivers the
  highest probability of converting because the
  transfers provide
• 100 Contact Rate
• Consumers Who Are 100 Interested in Receiving a
  Free Mortgage Quote
• Consumers Who Are 100 Pre-Qualified

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Frequently Asked Questions

• What conversion ratios (from transfers to
  findings) are DoublePositive clients
  experiencing?Our clients overall conversion
  rates tend to be directly related to the size of
  their organization and the number of experienced
  loan officers taking Hot Transfers.
• Is credit pulled on the borrowers prior to the
  transfer?Out of privacy concerns, we do not
  collect social security numbers. Thus, we do not
  pull a borrowers credit. Credit filters are based
  on self-assessed credit.
• Are LIVE Hot Transfers exclusive?Hot Transfers
  are exclusive to your organization. The consumers
  associated with the transfers that you receive
  will not be transferred by DoublePositive to any
  other sales professional.

• Are there any special phone or Internet
  technology requirements to receive LIVE Hot
  Transfers?No. All you need is a phone number
  that is dedicated to receiving Hot Transfers and
  a standard web browser.
• Can we have the inbound Hot Transfers routed to a
  receptionist first, and then re-directed to a
  loan officer?Yes, but this is not recommended.
  Getting the borrower off hold and speaking with a
  live loan officer ASAP is a key to the
  effectiveness of our Hot Transfers program.
• Are the conversations between the call center
  agents and the borrowers recorded?Yes, All
  conversations between borrowers and the call
  center are recorded and are available for your
  review within 24 hours of the transfer.
• What is the minimum initial commitment? What if I
  want to cancel?DoublePositive offers a flexible
  pricing model with no minimum order.  There are
  no long-term contracts or commitments. Thus, the
  pressure is on us to keep you satisfied.

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• DoublePositive Marketing Group, Inc.
• The Cascade Building
• 1030 Hull Street Suite 300
• Baltimore, MD 21230
• www.doublepositive.com
• 888-DPOSITIVE

CONTACT US NOW TO GET STARTED!