TerraCycle

1
TerraCycle

• By
• Katie Kirkcaldy
• Desada Lika
• Jeffrey Nguyen
• Paris Tian
• Jeremy Hartwell

2
Vision

• Be financially successful while still being
  ecologically and socially responsible

Mission

• To limit the consumption of natural capital and
  minimize their waste

3
Production
4
Porters 5 Forces

• Threat of New Entrants
• High, Barriers for entering are low
• Bargaining Power of Suppliers
• Low, Not interested in increasing power
• Bargaining Power of Buyers
• Low, Offers lowest prices
• Threat of Substitutes
• Low, Most unique product
• Rivalry among existing firms
• Low, No other companies in the organic industry

5
Generic Strategies
How does TerraCycle obtain Competitive
Advantages?
6
Business level Strategies
Cost Leadership
Differentiation

• Economic of scale
• Paid for collecting waste
• Bottle Brigade program

• Environmental-friendly consumers
• Procurement methods
• The Zerofootprint award

7
Corporate Strategy
Related Diversification
Economies of Scope
Market Power

• Leveraging Core competencies
• Sharing Activities

• Vertical Integration

8
Growth Strategy
Unrelated Strategy
Corporate Parenting

• Become more diverse
• Higher market power
• Expand product line
• Spread Eco-Capitalism

• Domestically
• Advertising and distribution
• Global
• Australia