CREDENTIALS PRESENTATION

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CREDENTIALS PRESENTATION
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• WHO IS TDC ?
• THE BRAND EXPERIENCE
• SOMETHING TO BE PROUD OF
• OTHER FEATURED PROJECTS

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TDC OFFER

• full turnkey operation
• 3 dimensional brand development
  
• 3 dimensional retail design and implementation
• exhibition solutions

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DREAM COMMITMENT

• to build enduring brands that will revolutionize
  retail through aligned goals of innovation,
  creativity and excellence

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STRENGTHS

• transparency
• creative 3D brand development
• store detail packs
• apply best practices
• one year guarantee
• no supplier allegiances extensive base
• open stores on time, on budget
• planning, research process
• vast retail experience

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COMMITMENT TO BRAND BUILDING

• dedicated to long term brand building
• visual audits ensuring design integrity
• cost audits ensuring value engineering
• strategic input

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CONFIDENTIALITY

• sound values, honesty and integrity
• work with and not for clients
• create memorable brands

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UNIQUE POINT OF VIEW

• 16 years of history and experience
• diverse capabilities
• entrepreneurial spirit
• absolute focus on retail
• uncompromising excellence
• service focused

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STRATEGIC TREND FORECASTING SOURCES

• ITI, Durban
• Yellowwood brand architects, Johannesburg
  Stellenbosch
• Chute Gerdeman, USA
• John Cope and Associates, Leeds UK
• The Jupiter Drawing Room, Cape Town

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STRATEGIC PLANNING AND TREND FORECASTING

• to know what is happening is important, to know
  what will happen is vital (iti)
• develop and drive brand DNA
• experience and foresight
• process driven business
• collective cross functional teams
• project phase processes

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VALUES AND PRINCIPLES

• passion
• leading creative solutions
• striving for perfection and craftsmanship
• best people for the job

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CONCEPT DEVELOPING AND DETAILING

• relevant, different and responsible concepts
• CAD detailing ensures best value solutions
• complete design documentation for 150 stores in
  2008
• modular kit design format
• engaging, flexible and affordable solutions
• 20 qualified designers / architects

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ACCOUNT AND PROCUREMENT MANAGEMENT

• in-house financial team
• cost engineering
• procurement from and sourcing of best value
  suppliers
• project reconciliation and documentation
• R110m procured on behalf of our clients in 2008

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PROJECT MANAGEMENT

• experienced project managers
• oversee client liaison, procurement, site
  installation and roll outs
• work nationally on a daily basis
• develop mock-ups and prototypes
• open stores on time
• implementation of 80 stores in 2008

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CASE STUDY 1
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• Create a new 3D retail identity for the new
  proposed Homeware chain of stores for the
  Foschini Group
• Provide project management facility for roll out
  of 1st 5 stores of new brand, plus prototype

INITIAL BRIEF

• Design update and regular evolution of the store
  design concept
• Design detailing and specifications of all
  materials and finishes
• CAD documentation and regular updating of detail
  pack
• Prototype development of new design elements
• Full project management of the project phase
  process from inception to handover
• Procurement of best value suppliers and products
• Comprehensive financial management process

CURRENT SCOPE OF WORK
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ACHIEVEMENTS

• Most desirable home store in SA
• Concept generation and development
• Successful set up of full line store mock up
• Full turnkey retail design and implementation
  offering
• Opened 72 full line stores and 7 _at_home
  livingspace stores
• Opened 6 stores in UAE in 2008

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revolutionized the SA homeware market
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CASE STUDY 2
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• Create a health and wellness destination 3D
  concept
• Concept to support lifestyle choices and the way
  we eat, sleep, exercise, work, age and think
  LIVE LIFE WELL
• Provide procurement implementation facility for
  roll out of 1st 3 stores of new brand

INITIAL BRIEF

• Design evolution of the store design concept
• Design detailing and specifications of all
  materials and finishes
• Site specific documentation
• Full project management of the project phase
  process from inception to handover
• Procurement of best value suppliers and products
• Comprehensive financial management process

CURRENT SCOPE OF WORK
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ACHIEVEMENTS

• SACSC 2008 Store of the year - Retail Design
  Development Award
• Tranquility of layout interactive green
  initiatives create a unique one stop wellness
  experience
• Natural textures, tranquil surroundings, water
  features and fresh use of materials / finishes
  created a unique, comfortable and inspiring
  environment
• Health specialised products displayed according
  to bodily systems where tranquil music,
  Wellspa, aroma bar, sleep cabin, deli /
  café wellness blooms set wellness lifestyle
  tones
• Rose to challenge of combining the simplicity of
  natural, raw materials and finishes with
  warehouse value retailing principles

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set the wellness benchmark in SA
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CLASSIC CONTEMPORARY DESIGN NEW LOOK STORE
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NEW CONCEPT STORE QUEENSPARK MENS STORE
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CLASSIC CONTEMPORARY DESIGN 5 STORES IN 1
WEEK R2m UNDER BUDGET ON 1st 5 STORES
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NEW FLAGSHIP CONCEPT MONOCHROME PALETTE WITH FUN
SPLASHES OF COLOUR
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BRAND EVOLUTION CREATED DECONSTRUCTED RELAY
CONCEPT
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EUROPEAN MENS CLOTHING ACCESSORIES
BOUTIQUE FIRST STAND ALONE STORES IN SA PRODUCT
TEXTURES SIZZLE
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EVOLVED BRAND IDENTITY CONTEMPORARY
RETAILING MENS STREET BOUTIQUE
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BRAND REVOLUTION / CREATION 75 STORES IN 4 DAYS
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FINEST GOLF STORE IN THE WORLD REVOLUTIONIZED
THE WAY GOLFERS SHOP
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CREATION OF OUTDOOR CONCEPT SLICK CONTEMPORARY
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3D RE POSITIONING REFLECTION OF BRAND HERITAGE
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DESIGN DEVELOPMENT BRAND OWNERSHIP
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STAND ALONE BABY CONCEPT STRONG VISUAL LANGUAGE
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UAE BMA INTERNATIONAL REVOLUTION MERGED 3
BRANDS INTO 1
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CONCEPT EVOLUTION LEADING EDGE MEGA STORE
DEVELOPMENT TURNKEY SERVICE
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RE POSITIONED BRAND CONTEMPORARY VALUE STATUS
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EVOLVED JEWELLERY STORE CONCEPT INCREASED
TURN-OVER BY 100 EXUDES WARMTH GLAMOUR
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3D BRAND CREATION FUN INTERACTIVE CREATIVE
VALUE RETAILING
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EVOLUTION OF ESTABLISHED SA STATIONARY
BRAND STATIONERY ON THE GO
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PICK N PAY ENTRY INTO CONVENIENCE MARKET NEW
CONCEPT FORECOURT STORE TURNKEY DESIGN
IMPLEMENTATION ICONIC EXTERIOR ARCHITECTURAL
DIRECTION
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EVOLUTION OF EXTERIOR ARCHITECTURE
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NEW CONTEMPORARY SANDWICH BAR NOMINATED FOR BEST
OF CAPE TOWN RESTAURANT AWARD
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CREATION OF FRANCHISE CONCEPT NEW LOOK FOR
EXISTING FISH CHIPS SHOP TAKING HARBOUR TO HIGH
STREET
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WORLDS LARGEST WINE BAR STEAKHOUSE OF THE YEAR
AWARD
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