The Culture of Connection

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The Culture of Connection

• Carla Hendra
• Co-Chief Executive Officer
• Ogilvy North America

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The Culture of Connection
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Weve started something
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I only want to be with you.
And you.
And you.
And you.
Not you.
Not you.
Not you.
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The culture of connection

• 120 million MySpace members
• 100 million YouTube videos view every day
• 27 million Xangans
• 15 million South Korean members of CyWorld
• 8 million Facebook members
• 22 million Bebo members
• 5 million mixi members
• 5 million Wikipedia articles in 250 languages

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Verge
The OgilvyOne Digital Summit
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Verge
The Culture of Connection
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Media is airborne experiential.
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Connect.me

• Michael Wolff
• Vanity Fair
• Simon Assaad
• Heavy
• Stewart Butterfield
• Flickr
• Tom Gerace
• Gather.com
• Shawn Gold
• MySpace.com

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Long Tail Marketing

• Chris Anderson
• Editor-in-Chief
• Wired
• Author
• The Long Tail

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Why Is Everyone Shouting? First

• Ze Frank
• Humorist, Technologist
• and Social Theorist

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Context and Connection

• Dennis Kneale
• Forbes
• Beth Comstock
• NBC Universal
• Peter Hirshberg
• Technorati
• Mike Kelly
• AOL Media Networks
• Des McSweeney
• Economist.com

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Connecting Creatively

• Shelly Lazarus
• Chairman CEO
• Ogilvy Mather Worldwide

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The .ME Generation

• Eric Wheeler
• Managing Director,
• OgilvyInteractive N.A.
• and CEO, Neo_at_Ogilvy N.A.

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Episodic Marketingand Brand Journalism

• Chris Wall
• Co-Chief Creative Officer
• Ogilvy New York

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User-Generated Content A New Name for Something
a Million Years Old

• Chad Hurley
• Co-Founder CEO
• YouTube
• Rory Sutherland
• Vice Chairman
• Ogilvy U.K.

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The Net Generation Transforming Marketing

• Brian Fetherstonhaugh
• Chairman CEO
• OgilvyOne Worldwide
• Don Tapscott
• Founder CEO
• New Paradigm

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The Cult and Culture of Video

• David Apicella
• Ogilvy New York
• Jan Leth
• Ogilvy New York
• Jeremy Allaire
• Brightcove
• Nick Grouf
• Spot Runner
• Jon Kamen
• _at_radical.media
• Seth Haberman
• Visible World

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From Atoms to Bits

• Michael Tchao
• General Manager
• Nike Techlab Group

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Carla Hendra

• Co-Chief Executive Officer
• Ogilvy North America

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Thank you!

• Andrea Allman
• Lucy Beltran
• Brandon Berger
• Eugene Bordallo
• Jay Cagide
• Jose Cao-Garcia
• Sung Chang
• Tracey Coleman
• Benjamin Cowles
• Terri Dannenberg
• Bill Davaris
• Lisa Davis
• Stella Domizio
• Lenette Dorman
• Josh Dreier
• Karl Ekroth
• Mish Fletcher

• Risa Garcia
• Kathleen Gareiss
• Randy Gelman
• Catherine Glover
• Rob Heffernan
• Priyanka Khatri
• Christa Kirby
• Meghan Krasula
• Sunny Kwok
• Andrew Ladden
• Toni Lee
• Jeff Leopold
• Jan Leth
• Nasreen Madhany
• Maria Mandel
• Eleanor Mascheroni
• CJ Maupin

• Clara Mejia
• Jack Mello
• Michelle Parks
• Joseph Nostro
• Ed Pessuti
• Robert Rickwell
• Sarah Rinehimer
• Ken Romano
• Sangita Shah
• Skie Saulnier
• Leticia Schiano
• Abra Tabak
• Tom Wagner
• Alison Ware
• Kathryn Waters
• Eric Wheeler
• Kibbian Williams
• Chris Zobel

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