Tourism as an Economic Development Strategy

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Tourism as an Economic Development Strategy

• Rural LISC Seminar XVIII
• Kalispell, Montana
• June 1, 2009
• Duane Yoder
• Garrett County Community Action Committee
• dyoder_at_garrettcac.org
• 301 334-9431
• www.garrettcac.org

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Tourism as an Economic Development Strategy
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Tourism as an Economic Development Strategy

• Adventure Sports Center International, Inc.
• Non Profit
• Promote Outdoor Sports
• Making Garrett County Maryland an international
  destination for Adventure Sports
• Creating local jobs and growing business

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Tourism as an Economic Development Strategy

• GCCAC relation to ASCI
• Partnerships
• Land donation and initial administrative support
• Fund raising
• Leadership
• No revenue expectation for GCCAC

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Tourism as an Economic Development Strategy

• 1995 Economic Development Plan
• Infrastructure
• Outdoor Recreation Destination
• Workforce Skills
• Market Agriculture
• Business Support

• 2007 Economic Development Plan
• Infrastructure
• Workforce Development
• Workforce Housing

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Tourism as an Economic Development Strategy

• Western-most county in Maryland
• Area 657 square miles 420,480 acres
• Elevation 900 3,360 feet
• Terrain Predominately wooded/mountainous
• Rural Population approximately 30,000
• Abundant natural resources/recreational
  opportunities

• Transitioning Economy from agriculture and
  natural resource-based to tourism, service,
  retail, and light manufacturing
• Regional Economy neighboring counties in PA,
  WV, MD
• Historically high unemployment/underemployment
  and low wages
• Great quality of life

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Tourism as an Economic Development Strategy

• Unemployment
• 1997 13.7
• 2008 4.5
• Tax Base
• 2001 - 1.7B
• 2007 - 3.75B

• Median Income
• 2000 34,150
• 2008 40,000
• Median Home Price
• 2000 - 125,000
• 2007 - 340,000

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Tourism as an Economic Development Strategy
Income Tax Revenue
Assessable Tax Base
Property Tax Revenue
Unemployment Rate
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Tourism as an Economic Development Strategy

• Why Adventure Sports Tourism
• Garrett County Outdoor Assets
• Rural and mountain character
• Existing venues
• Deep Creek Lake, Wisp,. State Parks, Trails
• Mid Atlantic Market

Wisp Ski Resort
Deep Creek Lake
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Tourism as an Economic Development Strategy

• Why Adventure Sports Tourism
• Growth Market in Health and Active Life Styles
• Its Cool

Jerry Ricketts Team
Sandys Team
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Tourism as an Economic Development Strategy

• Customer Base
• Family Recreation and Healthy Life Style
  Interests
• Team Building and Individual Development
• Corporate
• Troubled Youth
• Disabled Veterans

Kellogg Foundation
High School Students
Cal Ripken Corporate Team
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Tourism as an Economic Development Strategy

• Customer Base
• Professional/Skilled
• Olympic Teams
• Swift Water Rescue Training
• Events

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Tourism as an Economic Development Strategy

• Lessons
• Business Plans and New Products
• Market Assumptions
• Debt and Operations
• Restructuring
• Tourism is Seasonal
• Be creative in Shoulder Seasons
• Interdependence of Tourist Sector

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Tourism as an Economic Development Strategy

• New Alliances
• Workforce Housing
• Mountain Village
• Lake Hill
• County Workforce Housing Plan
• Deep Creek Businesses

Mountain Village 88 Rental Units
Wisp Pump House
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Tourism as an Economic Development Strategy

• Lake Hill Proposal
• 250 units of workforce housing at Deep Creek Lake
• Targeted to workers at Resort
• Use of Land Trust
• Permanent Affordable housing for households below
  150 of AMI
• County land donation

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Tourism as an Economic Development Strategy

• New Alliances
• Professional Recreation Occupations Services
• Think Outside Business Venture
• WOW Factor
• Political
• Media

Cleveland Magazine
Washington Post
Funding Occupational Services Project
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Tourism as an Economic Development Strategy

• Adventure Sports Center International
• www.adventuresportscenter.com
• Telephone
• 877 300-ASCI
• Make Reservations Today