Marketing Ag Products

1
Marketing Ag Products

• Original Power Point Created by
• Owen Thomason

Modified by the GA Agriculture Education
Curriculum Office July 2002
2
What is Marketing?

• The performance of all business activities
  involved in the forward flow of food and fiber
  from farm producers to consumers.
• Moving farm products to the consumer by means of
  innovative selling and advertising.

3
How do I market my product?

• Determine a plan of action
• Cost vs. Price
• Users/Consumer
• Packaging
• Delivery
• Advertisement?
• Evaluation

4
Determine a Plan of Action

• What am I going to sell?
• How am I going to sell this product?
• Who will buy my product?
• How much do I charge?
• How will I deliver the product?
• Can I find my niche?

5
Cost vs. Price

• What does it cost to produce this product?
• What will it cost to package, deliver, advertise,
  and market this product?
• What is a reasonable profit for this product?
• What price will the market accept?

6
Who Will Buy My Product?

• Local
• State or Regional
• National
• Specialty/Value Added
• Ethic
• Niche

7
Packaging Your Product

• Bulk
• Individualized/Small Parcels
• Boxed
• Shrink Wrapped
• Other

8
Delivery of Your Product

• Trucking
• Personal Delivery
• Delivery Service
• Custom Hire
• Farmers Market
• Other

9
Advertisement

• Flyers
• Newsprint
• Television/Radio
• Internet
• Word of Mouth
• Reputation
• Promotional Items

10
Evaluation

• What is the bottom line?
• Time vs. Profit
• Communication with buyers
• Additional Resources needed
• Problems?
• Was it worth the effort?

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How do I Present My Product to Consumers?

• Positive terms
• Make the consumer want what you have
• Have the consumer believe they must have your
  product
• Define your product to their needs

12
Chicken Litter

• Compost
• Organic Fertilizer
• Soil Amendments
• Feed Additive
• Animal Supplement
• Nutritional Component

13
Be a Price Maker

• Price takers settle for what the market tells
  them.
• Price Makers market what they have into a higher
  profit

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Value Added Marketing

• Instead of selling steers at the sale barn, sell
  the carcass to individuals who want grass fed or
  grain fed home raised calves
• Instead of hay, sell high quality, tested,
  weighed forages delivered to your farm.
• Instead of chicken litter, sell composted, low
  odor fertilizer.