do180'com

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do180.com
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The World We Live In

• Technology and the World Wide Web have
  revolutionized the way we communicate
• Information is more accessible, distribution is
  more widespread and delivery is faster than
  ever before
• The use of social media and new media
  platforms are becoming a standard part of the
  marketing mix and media arsenal helping
  organizations reach their markets with
  lighting speed

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The Social Media Universe
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More Social Media Stats
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Web 3.0 and Beyondwhat it means to Marketers

• Media Evolution

The WE in the Web

• The Web Connects people with other people, and
  with information.
• Gives mavens a platform to find information and
  share their knowledge and opinions, Expanding and
  building communities and beyond.

The Web magnifies the reach of Brand influencers!
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Tools of Social Media

• Wikis Wikipedia
• Social networking MySpace and Facebook
• Presence apps Twitter
• Video sharing YouTube

• Virtual reality Second Life
• Events Upcoming
• News aggregation Digg, Reddit and Stumbleupon
• Photo sharing Flickr and Zoomr

And many more!
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How are we using Social Media?
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To Connect

• Connecting Online for Career Advancement
  Networking
• Sites like LinkedIn, Twitter and Plaxo as well
  as applications within the sites

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To Interact and Share
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Using Social Media as a Marketing Medium

• Set aside all thoughts of business models,
  technology, and brand identity you cannot
  control the conversation.
• Understand your Users - What are their
  interests, habits, and affiliations?
• What other communities do they belong to and
  what demographic group do they belong to?
• See your brand through the eyes of your
  Consumers Monitor the conversations, but dont
  try to control the message.

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The new rules of Generation F12 work related
characteristics of Online Life

• All ideas compete on an equal footing
• Contribution counts for more than credentials
• Hierarchies are natural, not proscribed
• Leaders serve rather than preside
• Tasks are chosen, not assigned an Opt in
  economy
• Groups are self-defining and self organizing
• Resources get attracted, not allocated users
  decide where they want to spend their time
• Power comes from sharing information, not
  hoarding it the Web is a gift economy
• Opinions compound and decisions are peer-reviewed
• Users can veto most policy decisions
• Intrinsic rewards matter most time and advice
  freely given and shared
• Hackers are heroes online communities embrace
  the anti-authoritarian

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So Join the Conversation!
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