Web 2'0 Campaign

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Web 2.0 Campaign

• President Obama reached diverse constituents
  through Web 2.0 technologies.

  Jeanine Williamson  
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Linking It All Together
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Demographics of Voters for Obama

• 96 of African-Americans according to Gallup
  election polls, 99 of Black Voters
• 68 of first-time voters
• 66 of Hispanics
• Nevada
• 54 of Roman Catholics
• 43 of White Americans
• Barack Obama and the Winning Demographics of
  Election 2008, www.ezinearticles.com

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Social Network Demographics

• 58 of adults aged 18-29 used the Internet,
  email or text messaging to get news about
  politics or to exchange their views about the
  race
• Obama supporters used the Internet and social
  networking sites more than Republicans or
  supporters of Clinton
• Pew Internet American Life Project

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Supporters during the Campaign

• Facebook 2,379,102 supporters
• MySpace 833,161 friends
• YouTube 114,559 subscribers, 18,413,110 channel
  views
• Twitter 112,474 followers
• www.web-strategist.com

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Obama Social Networks in Numbers
A snapshot of current supporters and subscribers

• Facebook 5,116,055
• Myspace 1,182,799
• YouTube 160,956 subscribers
• Twitter - 144,000 followers
• Black planet - 491,714 friends
• And rising.

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Connecting Where the People Are

• Mobile telephone updates

Only 15 to 25 of solicited political email
messages are opened but approximately 95 of
text messages are opened. This suggests that
young people, our primary text messagers, may be
more receptive to receiving and responding to
political text messages from friends than to
email messages from political organizations.
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Using the Technology

• Information sharing and social networking
  environments promote individuals cultural
  diversity and learning

Thura Mack
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2.0 Culture

• Each generation of users uses this technology
  differently
• Gen Y (18-32)
• Gen X (33-44)
• Young Boomers (45-54)

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Information sharing in libraries and beyond

• How do students use these technologies?
• How are these technologies used in libraries and
  academic settings?
• Individual responsibility

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Building Cultural Bridges

• Web 2.0 technology eliminates many traditional
  cultural barriers socializing and building
  communities
• Creating a new communication infrastructure
• Bridges age gaps
• Not only does it bridge cultural gaps, it creates
  new languages and communities

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Libraries as a 2.0 hub

• Instruction, equipment, and access of information
  with the help of the Library

Peter Fernandez Allison Bolorizadeh  
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At the library you can

• Access the internet
• Receive information
• Create content
• Share
• Collaborate

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UT Libraries Social Network

• Look for help on your favorite interface
• Facebook
• Myspace
• Twitter
• Second Life

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Second Life
Second Life offers an opportunity to learn more
through experience in a virtual world.
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UT Libraries Social Interface
Delicious    Flickr    Facebook
   Myspace
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Connect _at_ UT Libraries

• utcommonground.ning.com

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UT Libraries is Ready for the World

• UT Libraries works closely with
• the Universitys
• Ready for the World Initiative
• Focusing on focus on international/
  intercultural/ diversity issues
• http//www.lib.utk.edu/refs/teachinglib/res.h
  tml

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UT Libraries is here to help

• Help where you need it
• anytime you need it
• Online chat
• Email Reference
• Workshops
• Technology Support

http//www.lib.utk.edu/askusnow/