Genesis Institute

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Genesis Institute Generation of Innovative
Entrepreneurs and Enterprises
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Promotion System of the Innovative
Entrepreneur Culture
Performance IG since 2003
Performance IG since 1996
Promotion System/Activities/ Mechanisms of guided
Innovative Enterprises for the Local and Sectored
Development
Performance IG since 2006
Performance IG to 2008
Promotion System of Innovative and Sustainable
Habitats
System of Enterprises Promotion ANPROTEC
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Promotion of Enterprising Culture
Development of Communities
Experimentation Simulation
Associative Actions
Incubation of Enterprises
Planning of Innovation Habitats
Genesis Institute Programme
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Our Mission
To transfer the knowledge from the University to
the Society. To contribute for the life quality
improvement of the region where it is inserted,
through the formation of entrepreneurs and the
generation of innovative successful enterprises.
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Genesis Main Values

• Constant search for innovation.
• Attempt as learning source.
• Responsibility for regional development.
• Supremacy of the individuality on the
  enterprise.

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Macro Process

• Enclosed Professionals
• (autonomous workers and
• entrepreneurs)
• Enterprises
• Better Enterprises
• Organized Nets
• Clusters
• Economic Development
• Local / Social
• Technological Parks

People Enterprises Sets of Companies Cities
and Communities

• Clients
• PUC-Rio, Government and Private

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Genesis Operations Units
Lygia Magacho
Legal
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Incubators Situation in Brazil

• 339 incubator (40 of them in tecnological and
  3 in cultural area)
• 2327 incubated entrepreneurships
• 1678 graduated entrepreneurships
• 28449 jobs generated
• 32 incubators in implementation stage

Source Panorama 2005 da ANPROTEC
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Incubator Stages

• Election process
• Incubation Process
• Accompaniment Process of the companies
• Support Process
• Graduation Process

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Graduation Stage
Criteria for Graduation

• Maximum time of incubation
• Necessity of a bigger physical space
• New investments in the company
• The management of the Incubator intercedes.

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Genesis Business Units

• Genesis Technological Incubator
• Genesis Cultural Incubator
• Genesis Social Incubator of Communities
• Junior Enterprise of PUC-Rio
• Entrepreneurship Teaching Coordination (CEMP)

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Genesis Technological Incubator

• gt 14 resident incubated enterprises
• - Generated Income R 3.009.000,00
• - Jobs Created 99
• gt 29 graduated companies
• - Generated income R 59.500.000,00
• - Jobs Created 442
• gt 5 pre-incubated enterpises
• (Generated Income R 124.250,00)
• Jobs Created 12
• TOTAL 560 Jobs Created (incubated and
  graduated)
• gt 88 successful (graduated)

Source Relatório Anual 2006 do Instituto Gênesis
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Main Fields of Technological Incubator
Businesses of the production and distribution
of the information. It privileges companies who
supply information under any form (verbal,
sonorous, printed or in video), innovators and
intensive in intellectual capital.
Fields of companies performance

• Information Technology to
• Energy
• Telecommunications
• Technology for Environment
• Entertainment Technology
• E-learning
• Management of the Content
• Technology for Sport
• Technology for Medicine.

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Genesis Cultural Incubator
It was the first Cultural Incubator in Latin
America

• 12 incubated enterprises
• 2 graduated enterprises
• 5 pre-incubated
• Generated Income R 1.3 millions (pre-incubated,
  incubated and graduated)
• 57 jobs created (incubated and graduated)

Source Relatório Anual 2006 do Instituto Gênesis
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Action Area of Cultural Incubator Enterprises

• Audiovisual
• a) Producers of contents for cinema, internet,
  radio, television and new medias, as well as
  entrepreneurships that integrate the productive
  chain of contents.
• b) Publicitary and Marketing for this sector
• c) Entrepreneurships with focus in e-learning
  through audiovisual ressources
• d) Studios, producers and others
  entrepreneurships linked to the phonographic
  market.
• Entertainment
• Design
• a) Webdesign and design for new medias
• b) Fashion and jewels
• c) Products Design

Nowadays the Genesis Institute is implementing a
Jewel Design Incubator.
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Genesis Social Incubator of Communities
Social,economic, environmental and cultural
strengthening of low income communities, by means
of the formation of entrepreneurs and the
generation of innovative enterprises, using
social technology based on the local identity.
4 incubated communities 5 pre-incubated and 2
incubated business 46 people directly
benefited 350 people indirectly benefited
Partnerships ITCP/COPPE NIMA CEMP-PUC-Rio
Photo Vila Canoas
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Genesis Social Incubator of Communities
Methodology
Socio-Economical indicators
Social-economic survey
Historical-cultural survey
Local Identity
Professional interests and motivations
Entrepreneurship classes
Innovative companies using social technology
Oficinas de Trabalho
Continuous work
INCUBATION of LOCAL ORGANIZATION
Chain of Production and Region Peculiarity
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Genesis Social Incubator Of Communities
Vila Canoas (São Conrado) Project
Others Projects

• Salgueiro - São Gonçalo
• Vila Residencial Cidade Universitária
• Vila Pereirão Laranjeiras

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Coordination of Enterprises
Electives subjects for all the courses, specially
directed to who want to create a company or to
become enterprising in others companies. Its
the Genesis agency created to develop the
teaching, researching and extension activities in
the entrepreneurships areas. It has 21
professors and more than 400 students by
semester.
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Junior Enterprise of PUC-Rio

• Multidisciplinary Consulting enterprise created
  and managed by graduation students.
• Established in 1995 to allow students to have
  real contact with the work market, achieving
  experience in business.
• Organized in half autonomous business areas
  (Communication, Human Resources, IT, Marketing
  Research, Organizational Planning, Finance,
  Creation, International Business).

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Genesis Development Trust PARTNERS

• FINEP
• SEBRAE e SEBRAE RJ
• Government of the State of Rio
• City hall of Rio De Janeiro
• CNPq
• Net of Technology
• FAPERJ
• Endeavor
• Eletrobrás
• FIRJAN/IEL
• Trade Association of Rio (ACERJ)
• RioSoft
• Assespro-RJ

• ITUC
• Father Leonel Franca Foundation
• TIM
• Planetarium
• BNDES
• Accenture
• Net of Social Technological
• Ministry of Science and Technology
• Telemar Institute
• MINC
• ANPROTEC
• MCT
• Association of the Ex Students of PUC-Rio

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Lygia Magacho www.genesis.puc-rio.br lygia_at_genesis
.puc-rio.br Tel [phone]