Title: The Decision to Outsource:
1The Decision to Outsource A Managers Perspective
March 1, 2006
Christopher J. Bell, CPA Chief Operating
Officer Fifth Third Asset Management, Inc.
2FTAM OVERVIEW
Who Are We?
Assets by Style as of 12/31/05 Total Firm
Assets 21.5 b
- Multi-Disciplined Investment Manager
headquartered in Cincinnati, OH with offices in
New York, NY, Cleveland, OH, Pittsburgh, PA,
Grand Rapids, MI and Minneapolis, MN - Investment products distributed through
Institutional Separate Accounts, Mutual Funds and
Retail SMA Offerings
Value 2.1 b
Core 1.6 b
Quantitative 1.0 b
Growth 2.5 b
Fixed Income 13.0 b
Other 1.3 b
3BUSINESS STRATEGY EXPANSION
Retail SMA
- In Early 2005, FTAM Decided to Enter the Retail
SMA Space. Why? - SMAs Represent a Significant Growth Opportunity
for our Investment Strategies - To Complement our Existing Institutional Separate
Account and Mutual Fund Businesses - To Distribute and Leverage our Competitive
Investment Strategies on a National Scale
4SMA OPERATIONS
Pre-Outsourcing
- Our SMA Environment (December 2004)
- 350 Accounts 175 Million in AUM
- No Dedicated Resources for SMA Operations
Supported by Institutional Operations Group - Manual Processes and Procedures
5OUTSOURCE DECISION CRITERIA
To Build or Not to Build
- Focus on Core Competencies Investment and
Client Management - Delegate Back Office Duties to Third Party
Provider - Speed to Market
- Economics of an Outsource Arrangement
6THIRD PARTY PROVIDER SEARCH
Key Considerations
- Vendor Connectivity and Relationships within the
Sponsor Network - Integrated Workflow
- Model Management Capabilities for Equity and
Fixed Income - Operational Expertise, Support and Scalability
- Other Capabilities Performance Reporting,
Suitability, Account Restrictions, Corporate
Actions, etc.
7DEFINED ROLES RESPONSIBILITIES
Clarity of Ownership
FTAM Investment Strategy and Decision
Making Model Maintenance Account Rebalancing
Third Party Provider Account Opening
Maintenance Portfolio Accounting Account
Reconciliation Trade Settlement Trade
Processing Performance Reporting Billing,
Remittances Fulfillment
8KEY FOCUS AREA
Service Level Standards
- New Accounts Opened Reconciled
- Account Maintenance and Performance Measurement
- Cash Flows
- Trades Affirmed Security Pricing
- Reporting
9KEY DECISION FACTORS
BISYS WealthSolutions
- Technology Workflow Integration of Operating
Activities with Trading Modeling Functionality - Mutual Commitment to Service Levels Contractual
Risk Sharing - Quality of Personnel Experienced, Tenured
Industry Professionals - Business Partnership Alignment of Business
Interests New Business Development Efforts
10POST IMPLEMENTATION IMPRESSIONS
- Workflow is Out of Sight, Out of Mind
- Very Strong Partnership on New Business
Development - Excellent Working Relationship between Teams
- Ability to Focus on our Core Competencies
- Investment and Client Management
11SUMMARY
Keys to Successful Outsourcing
- Operational Expertise, Support and Scalability
- Clearly Defined Roles and Responsibilities
between Manager and Third Party Provider - Integration of Operating Activities
- Aligned Business Interests