Imagine a Religion

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Imagine a Religion
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The Uncommon Denomination
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Imagine a Religion

• MARKETING
• Providing Customers with products and services
  that they need or want
• Strategic Marketing is a process for making
  decisions about what the congregation is going to
  do, and not do, to achieve its mission through
  growth

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The Uncommon Denomination
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Strategic Marketing Process
What are their needs? What do they care about?
Who do you want to serve?
SEGMENTATION TARGETING
MEASURING RESULTS
RESEARCH DISCOVERY
How do you know youve been successful?
COMMUNICATION TACTICS
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COMPETITIVE ANALYSIS
STRATEGY DEVELOPMENT
How are you going to promote?
Who are your competitors?
What are you going to offer?
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Imagine a Religion

• Research Tools
• Focus Groups
• Interviews
• Questionnaires
• On-Line
• www.zoomerang.com
• www.surveymonkey.com
• Percept Data

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The Uncommon Denomination
The Uncommon Denomination
The Uncommon Denomination
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Imagine a Religion

• Communication Tactics
• Direct Mail Marketing
• Part of an overall strategy
• Cost Effective
• Targeting Mailing List is the most important
  part of the process

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The Uncommon Denomination
The Uncommon Denomination
The Uncommon Denomination
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Imagine a Religion

• Direct Mail Marketing UUA Postcards
• 5 ½ by 8 ½
• 15 for 100 postcards back panel for your
  message
• Postage postcard rate

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The Uncommon Denomination
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Imagine a Religion
UUA Postcard Design 1
The Uncommon Denomination
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Imagine a Religion
UUA Postcard Design 2
The Uncommon Denomination
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Imagine a Religion
UUA Postcard Design 3
The Uncommon Denomination
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Other Ideas
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If you are designing your own . . .
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Imagine a Religion

• Direct Mail Marketing Other Suppliers
• Religious Left Gear www.turn-left.com
• www.outreach.com
  99 for 500

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The Uncommon Denomination
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Imagine a Religion

• Targeting Your Audience
• Geographically
• Demographically List Brokers
• Psychographics/Lifestyles
• New Homeowners Lists
• http//www.brandnewmovers.com/
• http//newhomedata.net/
• New Residents Chambers of Commerce
• GLBT Community Subscriber Lists
• Claritas

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The Uncommon Denomination
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Imagine a Religion

• UUA Advertising Available
• Newspaper Ads
• GLBT Ads
• Banner Graphics
• Radio Spots
• Photos to Use
• Banner Ads
  for websites

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The Uncommon Denomination
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Imagine a Religion
Point of Entry
INTEREST
EVANGELIZE
PR/Website
Visit
WORSHIP
LEADERSHIP
Greeting
Programming Worship, RE, Adult Ed
FELLOWSHIP
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COMMITMENT
2nd Visit 3rd Visit
COVENANT
Membership The Membership Journey
Small Group Ministry
The Uncommon Denomination
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Imagine a Religion
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The Uncommon Denomination
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