Perkiomen Valley Middle School West

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Perkiomen Valley Middle School West

• Parent Presentation and Discussion
• on Internet Safety and Awareness

February 28, 2008
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Our Purposes are . . .

• To share with parents where PVMS West is in our
  learning process regarding Internet safety. We
  are all learning together in terms of Internet
  safety and marketing on the web.
• To share resources with parents regarding
  Internet safety.
• To initiate a discussion with parents with the
  goal of creating a list of questions and concerns
  that can be shared with PVSD.

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Why this is an issue at West

• We have experiences in the past several years
  involving some of our students (both in and out
  of school) that have made the issue of Internet
  safety increasingly important. Examples include
• Cyber bullying incidents on sites like Face Book
  and My Space as well as student created sites.
• Chat room issues.

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What we know http//www.isafe.org

• 71 of teens (ages 13-17) reported receiving
  messages online from someone they do not know.
• 40 reported that they will usually reply and
  chat with that person.
• 18 said that they would tell and adult.
• 45 of teens (ages 13-17) have been asked for
  personal information by someone that they do not
  know.

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What we know

• 30 of teens (ages 13-17) surveyed have
  considered meeting someone that they have only
  talked to online.
• 14 have actually had such an encounter.
• 25 of youths (ages 10-17) have been exposed to
  sexually explicit pictures without seeking or
  expecting them (ex White House research).
• 1in 5 youths (ages 10-17) have received unwanted
  sexual solicitations online.

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What we know

• 1 in 17 youths (ages 10 to 17) have been
  threatened or harassed online.
• Only about half of those children reported this
  incident to their parents.
• Most children do not inform their parents when
  they face a difficult situation online such as
  being contacted by someone they do not know
  (embarrassment and fear of loss of privileges).

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What we know

• 31 of students feel it is easier to talk to
  people on the Internet than in real life.
• 39 of students report that they trust people
  that they meet online.
• 24 of students report that they see nothing
  wrong with chatting with a stranger online.
• 9.5 of students have been asked to keep their
  Internet relationship a secret.

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What We Know General Parent Level of Knowledge

• 30 of parents allow teenagers to use their
  computer in private areas of the house.
• 33 of 13 to 17 year olds reported that their
  parents know very little or nothing about
  what they do on the Internet.
• 42 of parents do not review the content of what
  their teenagers read or write in chat rooms or
  instant messaging.

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What we know General Parent Level of Knowledge

• 95 of parents could not identify common chat
  room lingo that teenagers use to warn people that
  they are chatting with their parents watching
  (POS P911).
• 51 of parents do not have or do not know if they
  have software on their computer to monitor where
  their children go online.

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Parent Tips

• Always keep your childs computer in a common
  area of the house.
• Communicate with your child about the Internet.
• Become a part of your childs online experience
  (sit with them).
• Regularly review your computer files.
• Teach you child responsible use of online
  resources.

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Tips

• Talk to your child about online dangers.
• Educate yourself on the ins and outs on the
  Internet.
• Talk to other parents about your experience.
• Let your child know that responsible adults do
  not pursue relationships with minors.

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Tips

• If a cyber-bully has posted embarrassing photos
  and personal information about your child on a
  website, contact your Internet service provider
  for assistance, website hosting the page or local
  law enforcement.
• If the cyber-bully is someone your child knows
  from school, seek the assistance of school
  officials.
• Make use of the block or ban feature to block the
  cyber-bully screen name or email address so that
  messages cannot reach your child.

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Tips

• Tell you child not to respond to rude and
  harassing emails, messages, and postings.
• If your child continues to receive harassing
  emails, have them delete their current account
  and open a new one.
• Save the evidence in case you need proof.

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Internet Marketing Research and its
ImplicationsDr. Joseph TurowAnnenburg School
for Communication at the University of
Pennsylvania
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Marketing

• Direct response, product placement, and
  image/display are coming together in an online
  and offline industrial logic focused on the
  niche, and even the individual
• Who is most appropriate to market to and how
  marketing firms cultivate them.
• Consumers must present a profile to marketers

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Marketing

• New retail and media regimes are evolving.
• Their industrial logic is based on
• Data mining (Checkpoint)
• Screening for appropriateness
• Targeted Tracking
• Interactivity (marketing employees into chat
  rooms)
• Mass customization

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Marketing Implications

• What you do online is forever.
• Companies can track online use and even get
  around privacy policies (another presentation).
• We are all creating our own reputation to
  marketers.
• For students this can affect college acceptance
  and job offers.
• Student need to think about what story they
  want told about them online.

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Our Legal Standing as a School is Undefined

• We are in the 3rd circuit court of Federal Court
  System. There has not been a long case history
  in our circuit
• However in the 9th circuit court of Federal Court
  System. . . . .
• Normal Nexus for schools . . . .

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Our current list of resources

• The National Center for Missing and Exploited
  Children has a CyberTipline.  On this site, check
  out NetSmartz and Think Before you Post
• http//www.missingkids.com/missingkids/servlet/Pag
  eServlet?LanguageCountryen_USPageId169 
• The Ad Council has a Cyberbullying Prevention
  Campaign.  You can use this site to show the
  commercials they have available. 
  http//www.adcouncil.org/default.aspx?id42
• NASP Center This is the home site for National
  Association of School Psychologists. You can
  click on the families section which is located on
  the top navigation bar of the site.
• http//www.naspcenter.org/families/index.aspx
• Bullying.org This site is dedicated to
  eradicating bullying in our society. It provides
  good information for parents, students and
  teachers. It is a partner with the Family
  Channel. http//www.bullying.org/

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Our resources

• This is a great resource with many links that
  works to provide tools to combat cyber bullying.
  http//www.cyberbullying.org
• This site is sponsored by the National Center for
  Missing and Exploited Children. There are
  sections for parents/guardians, educators, law
  enforcement, and teens. This site provides tools
  to keep students safe on the Internet.
  http//www.Netsmartz.org
• A great site that is designed to help keep
  children safe on the Internet
• Internet Archives www.getnetwise.com
• This site has the ability to go back in time
  and look at websites as they existed on the
  Internet at any specific date. http//www.archive.
  org/index.php

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What we have done to this point

• Mr. Stanson-Marsh, Mr. Clune, District office
  administrators, and teachers have attended a
  variety of workshops.
• Updates to PVSD website with an increase in
  security levels (i.e. discussion boards are
  password-protected, creating a closed network)
  
• Refinements to Districts filter

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What we have done to this point

• Community Connect
• S.A.P. individual issues with students
• Parent educational events (this is the first one
  of several that will be planned).

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Next steps

• Continue to educate students and parents.
• Collaborate with experts within the PVMS West
  Community (i.e. parent experts).
• Possible committee involving stakeholders to work
  on the nuts and bolts of the student education
  piece.
• Continue to educate ourselves.
• Work collaboratively within PVSD.

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Thanks for Coming Tonight

• Tonight is a first step.
• There is much to be done as this is a continually
  evolving issue.
• Questions/ Comments . . . . .