Diabetes Council PreConference Advocacy Workshop

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• Diabetes Council Pre-Conference Advocacy Workshop
  
• Creating Your State
• Success Story
• Peggy K. Yen
• May 5, 2008
• Orlando, FL

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Why Success Stories?

• Respond to policymakers
• Explain what you did and why it was worth the
  money
• Demonstrate progress
• Make the invisible work of public health visible
• Examples for programs in other states

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Pollution Prevention - Canadian Success Stories
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(No Transcript)
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• Think about advocacy regularly

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How States Use Success Stories

• Governor, policymakers
• Partners
• Abstracts
• Coalition advocacy committee
• Public
• Health Plan Summit

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How CDC Uses Success Stories

• Testimony preparation
• State of CDC report
• NCCDPHP Division annual program reviews

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How NACDD Uses Success Stories

• Verbal briefings briefing papers
• Hill visits
• Appropriations Committee Testimony
• Publications

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How NACDD Uses Success Stories
The block grants have enabled numerous success
stories across the country -- from a
lowered incidence of obesity in Nebraska to
increased physical activity and weight loss in
The Bronx to programs throughout Florida to
prevent heart disease and stroke, said John
Robitscher, executive director, National
Association of Chronic Disease Directors (NACDD).
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How Partners Use Success Stories

• 1-2 page briefs

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Story Outline

• Title subtitle
• Problem/Issue
• Program
• Impact
• Contact

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Essential Questions

• Why?
• Who?
• What?

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The Importance of Writing with Clarity
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• Format
• Font
• Bullets vs paragraphs
• Phrases vs sentences
• Quotes/photos
• Language
• Jargon
• Acronyms
• Passive voice
• Bureaucratic
• Words vs numbers

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Resources
NACDD State Success Stories www.chronicdisease.
org
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Resources
www.cdc.gov/OralHealth/index.htm Click on
publications
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Resources
www.cdc.gov/healthmarketing Click on Resources
Tools
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Resources

• www.plainlanguage.gov

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Activity

• List specific impacts of your program
• (10 minutes)

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Which Impact?

• This program provided billboards, newspaper
  inserts and one hundred radio exposures on signs
  symptoms of stroke
• OR
• More of the patients with the most common type
  of stoke arrived at the hospital by emergency
  transport, an indication that residents have
  learned the importance of calling 911.

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• Consider
• Reduced death rate
• Reduced disease incidence or prevalence
• Reduced risk factors
• Reduced number of hospitalizations or provider
  visits
• Achieved cost savings, such as reduced
  expenditures for procedures, medications, ER
  visits
• Reduced symptoms or disability
• Changed policy or system, such as increased
  coverage for diabetes supplies
• Changed environment, such as increased
  opportunities for physical activity, healthy
  eating
• Maximized use of federal, state or local
  resources
• Leveraged more funds or in-kind contributions
• Demonstrated program integration to achieve a
  specific outcome
• Reduced or eliminated disparity
• Garnered strong public support of program
  (statewide poll other evidence)
• Garnered health/government/community leader
  support of program (Ex State Medical Society
  adopts your program)
• Met community need based on community needs
  assessment
• Other program outcome meaningful to policymakers
  stakeholders

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Activity

• List specific public health problems in your
  state related to diabetes that your program seeks
  to remedy
• (10 minutes)

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Which Problem Statement?

• Heart disease is the number one
• cause of death in our state
• OR
• Almost half the people having a heart attack
• die before an ambulance arrives

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Take Home Message

• or

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• Peggy Yen
• yen_at_chronicdisease.org
• 410-323-1405