Innocent%20Ad%20or%20Subliminally%20Suggestive?

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Innocent Ad or Subliminally Suggestive?
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How would you respond to online outrage?

• This Flickr photo taken of a Target billboard in
  Times Square was viewed over 19,000 times on
  Flickr alone before spreading to blogs and other
  social media news sites.

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Targets Response

• Good Morning Amy,
• Thank you for contacting Target unfortunately we
  are unable to respond to your inquiry because
  Target does not participate with non-traditional
  media outlets. This practice is in place to allow
  us to focus on publications that reach our core
  guest.

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Not So Good.

• The outrage spread faster on the web.
• Major news sources eventually got around to
  covering the online controversy.
• More people receive their news from social media
  sites than the New York Times, CNN, and
  traditional news sources.
• Welcome to the 21st Century where one blog entry
  can create a PR disaster for your organization.

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Who uses Social Media?
Teens (12-17) Gen Y (18-32) Gen X (33-44) Younger Boomers (45-54) Older Boomers (55-64) The Silent Generation (64-72)
Go Online 93 87 82 79 70 31
Send Instant Messages 68 59 38 28 23 18
Use Social Networking Sites 65 67 36 20 23 4
Create a SNS Profile 55 60 29 16 9 4
Read Blogs 49 43 34 27 25 15
Create Blogs 28 20 10 6 7 6
Watch Videos Online 57 72 57 49 30 14