New reader research

1
New reader research November 2008 Online
questionnaire completed by sample of 318
registered readers
2

• Q Who manages respiratory disease in primary
• care today?
• A Our gt 7,000 readers

UKs most widely read respiratory journal
3
Our readers are your key customers

• of respondents seeing gt 5 patients a week with

4
Our readers make decisions about your brands

• of respondents who frequently select or
• recommend treatment in their practice for

of respondents regularly switching or
recommending switch of treatment for
5
Read thoroughly from cover-to-cover

• of respondents spending gt 30 minutes
• reading BJPCN

• 76 of respondents read every issue
• from cover-to-cover
• Most read sections
• Evidence in Practice
• Disease Focus
• Therapeutic Review
• Back-to-Basics

6
Read at home kept for reference

• of respondents read BJPCN at

Our readers retain BJPCN or hand it on to
colleagues
7
Our readers often photocopy articles for
colleagues and patients

• of respondents giving photocopies to

8
Authoritative editorial influences
decision-making

• of respondents strongly/mostly agreeing that
  BJPCN

9
Our readers value BJPCN

• of respondents strongly/mostly agreeing that
  BJPCN is

10
More about BJPCN
The only journal specifically targeting gt 7,000
primary care nurses who diagnose and deliver
care within respiratory diseases and allergy

• Published quarterly
• Practical and informative editorial
• Easy-to-read format
• Official journal of the UKs leading supplier of
  accredited respiratory training for primary care
  nurses

11
Offers additional services

• Direct access to the practice nurses who deliver
  respiratory disease and
• allergy care
• Advertising
• Supplements and special reviews
• Roundtables and advisory boards
• Educational workshops and roadshows

12
Learn more about these opportunities
For further information please visit our website
www.bjpcn.com

• Publisher
• Michael W Gibbs
• mgibbs_at_sherbornegibbs.co.uk
• Production Manager
• Helen McDonnell
• production-respiratory_at_bjpcn.com
• Editorial Office
• Jeremy Bray
• jbray_at_sherbornegibbs.co.uk

Sales Claire Coppen ccoppen_at_sherbornegibbs.co.uk O
liver Webb owebb_at_sherbornegibbs.co.uk Educationa
l Programmes Alex Greathead agreathead_at_sherborneg
ibbs.co.uk