WEBCASTING: Developing and Maintaining

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• WEBCASTING Developing and Maintaining
• a Video Presence on Your Website
• Joel Doepker, Director of Public Relations and
  Communications

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College Profile

• Fall Semester 2008 11,116 Students
• 5 Locations in Southwest Missouri (2 Campuses,
  3 Education Centers)
• Technical, Allied Health, 2-year Transfer Degrees

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Joel Doepker Director of Public Relations and
Communications

• 10 years, News Videography/Editing
• 5 years, On-Air Reporter/Anchor
• 2 years, Director of Public Relations and
  Communications (Media and Community Relations,
  Internal/External Communications, Recruitment)
• Five Michigan Emmy Awards, News Photography and
  Editing
• Michigan Photographer of the Year, 1996, 1997,
  1998,1999

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Key Partnerships for Success

• College Administration
• Media Services (Former Professionals)
• Web Services/IT
• Public Relations

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jdkGovernors Campus Visit
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Video Topics
College Events College Programs New College Initiatives Presidents Video Monthly Video Newsletter Student Profiles Employee Profiles Department Profiles Year-In-Review College Orientation
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How Does it Get Done?

• Selecting Story Ideas
• Recording Interviews
• Recording Video
• Writing Script
• Editing Script
• Posting Video to Website

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Production Time (Average)

• Video Length 3 minutes
• 3 to 4 interviews 20 minutes
• Recording Video 45 minutes
• Transcribe Interviews 45 minutes

• Script Writing 1 hour
• Editing Video 3-4 hours
• Posting Video 15 minutes

ApprApproximate Total 7 hours
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Benefits Beyond the Website

• College Recruitment
• Community Relations
• Governmental Relations
• Internal Communications
• Media Relations

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MeMedia Relations
Media Relations
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Media Relations
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Technology Equipment Utilized

• Videos streamed using Windows Media Player
• Video Camera
• Apple Editing System
• Wireless Microphones
• Tri-Pod

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LeLessons Learned

• Work closely with I.T. Staff
• Student Background
• Communicate Your Vision

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Questions?

• Joel Doepker
• Director of Public Relations and Communications
• [phone]
• doepkerj_at_otc.edu

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Webcasting Developing and Maintaining a Video
Presence on Your Website
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