Journalism

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Journalism Publishing
by Gina Holloway Mayfield High School
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Journalism Overview

• Collecting, verifying, reporting and analyzing
  information gathered about current events,
  trends, issues and people.

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Publishing Overview

• Accepting an authors work, assisting to refine
  the content, and making the document publicly
  available.

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Where are the Jobs?

• Newspapers
• Biggest segment--40 of industrys revenue
• Magazines
• Multibillion-dollar industry--niche publications
  are growing

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Where are the Jobs?

• Books
• Publishers lag behind technology but are
  predicted to weather the storm
• Online
• Ever-expanding--global reach

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Career Tracks

• Editor
• Reporter
• Copyeditor or Proofreader
• Photographer or Graphic Artist
• Editorial Assistant

• Publisher
• Advertising Sales
• Sales Representatives
• Marketing and Promotion
• Freelancer

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Editor

• Works closely with reporters, giving out
  assignments and deadlines and helping them craft
  their stories
• Gathers material for a book
• Helps to make text more readable

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Editor Continued

• Supervises in-house and freelance writers and
  artists
• Determines the final content of a piece
• Editorial Assistants help the Editor with daily
  tasks

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Reporter

• Investigates and writes articles
• Reports on news stories
• Utilizes face-to-face interviews, telephone, and
  Internet to do research
• Frequent Travel
• Long Hours

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Copyeditor/Proofreader

• Corrects typos, spelling and grammatical errors
• Checks facts
• Attention to detail is a must

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Photographer or Graphic Artist

• Takes photos of art, documentary, fashion, and
  current events
• Designs, illustrates and creates art for printed
  reproduction
• May require travel

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Publisher

• Business-side of the industry
• Makes sure there is enough money to keep the
  operations going
• Enjoys increasing amounts of leverage in
  editorial direction and development

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Advertising Sales

• Sells space for advertisements
• Makes cold calls, follows up on leads, and
  schmoozes clients
• Zealous and demanding work
• Enthusiasm and persuasion skills are a must

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Sales Representative

• Travels to bookstores, colleges, and other
  outlets to sell publications
• Establishes new customers
• Works with current customers
• Enthusiasm and persuasion skills are a must

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Marketing and Promotion

• Works to get publications into as many hands as
  possible
• Develops new subscriptions
• Checks out newsstands
• Arranges book tours for authors
• Tries to get visitors on the website

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Freelancer

• Positions are available for different types of
  journalism jobs
• Work for different employers
• Sells themselves to gain work
• Communicates effectively
• Creates their own schedule (to an extent)
• Works from home

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Whats Great?

• Honorable Jobs
• Get Credit for The Scoop
• Speak Your Mind
• Be Creative

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Whats To Hate?

• Deadlines
• Take a Backseat to Others You're not the one who
  matters in the story, book, or show
• Journalist are an interesting bunch, but nowhere
  near as interesting as they think they are.
  David Eisenhower

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Trends

• Pop Journalism
• Catering to popular taste/culture
• (USA Today)
• Propaganda
• Journalists supporting political agendas
• (Michael Moore)
• Weblogs
• Writing online postings about interests

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Trends

• Consolidation
• Companies uniting (AOL/Time
  Warner)
• Vertical Integration
• Book publishers are moving into distribution and
  printing
• Printers booksellers are moving into publishing

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Courses To Take in HS

• Corporate Communications
• Computer Literacy/Keyboarding
• Journalism
• Speech
• Entrepreneurship/Marketing
• BA/BCA

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A Nearby Two-Year College

• Fulton-Montgomery Community College
• Communications and Media Arts
• Visual Communications Technology Graphics Arts
  Printing 
• Graphic Communications Sales Marketing 

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A Nearby Four-Year College

• Ithaca College
• Cinema and Photography Film
• Photography and Visual Arts
• Integrated Marketing Communications Journalism
• Organizational Communication, Learning, and Design

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Nearby Job Opportunities

• The Leader Herald
• Sacandaga Monthly Magazine
• Quality Express Printing
• WBUG Radio
• WENT Radio
• The Penneysaver
• Black Box Media

QUALITY EXPRESS PRINTING
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The Major Players
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Earnings
Job Salary Range
Editor Reporters Advertising Sales Marketing and Promotion 25,000- 150,000
Editorial Assistant 20,000- 35,000
Publisher 50,000- 150,000
Copyeditor 10- 50 per hour
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Tips for getting hired

• Enjoy reading, writing, and news
• Have good interpersonal skills
• Be modest--dont oversell yourself
• Exhibit competence and calmness
• Keep it simple and short
• Less is always more

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Journalism Publishing