Media and Communication (MaC)

1
Media and Communication (MaC)

• A pilot project of the Media Pedagogical
  Center (MPZ)
• in cooperation with
• six public schools in the State of Brandenburg
  (Germany)
• The Interdisciplinary Subject Media and
  Communication as a New Means of School
  Development on Secondary Level
• August 1998 - January 2003

Dr. Michael Kaden, MPZ
2
Media and Communication

• Thesis
• - Media education can help to introduce new
  styles of learning in schools !
• - The potential of media education can not be
  utilized appropriately without the parallel
  development of new styles of learning !

3
Media and Communication

• The pilot project MaC is part of the nation-wide
  program Systematic Integration of Media and ICT
  in Teaching and Learning Processes (SEMIK).
  www.fwu.de/semik/
• Within SEMIK participate - from all 16
  states of the Federal Republic of Germany - 25
  programs related to the following five focal
  points

• Teacher education and training
• School development
• Development of instructional concepts
• Development of curricula
• Preparation of technical tools

4
Media and Communication

• Project partners
• Pilot school
• Voltaire-Gesamtschule, Potsdam
• Network schools
• Theodor-Fontane-Gesamtschule, Burg/Spreewald
• Gymnasium Großräschen
• Oberstufenzentrum Oberhavel II - Technik,
  Hennigsdorf
• Einstein-Gymnasium, Potsdam
• Sportschule Potsdam

5
Media and Communication

• Project Goals

• Development of media competence

• Development of new styles of learning

• Development of interdisciplinary ideas

• Development of curriculum and teaching
  concepts

• School development

6
Media and Communication

• Voltaire-Gesamtschule
• Adaptation of the new profile Society, the
  Media and Communication (apart from the two
  other profiles Literature Language
  Aesthetics and Mathematics Natural Sciences
  Informatics)
• Integrated concept of a comprehensive curriculum
• Interdisciplinary cooperation with further
  subjects
• School development Media and Communication

7
Media and Communication
Profile Society, the Media and Communication
Obligatory basic courses related to the
profile Media and Communication German Civic
Education/Politics Informatics
Possible combinations of further
subjects English Art English
History English Biology English Mathematics
further basic courses from the areas I, II, III
of upper secondary level and optional subjects
MaC as a basic course is not part of the areas I,
II or III and therefore not a subject for the
final exam
8
Media and Communication
German
Informatics
MaC (basic course)
Civic EducationPolitics
English
Interdisciplinary approach
9
Media and Communication
Informatics
German
MaC (basic course)
Synchronic and subsequential timingof topics
English
10
Media and Communication
Informatics
MaC (basic course)
Cooperation in varying constellations of subjects
and cooperation concerning further subjects
Art
11
Media and Communication

• 11-1

The Media and Us the use of media, journalistic
formats, press and censorship, literary newspapers
Print Media
11-2
We, the Media and Communication document or
drama, manipulation, media and political power,
the press in Britain, American advertising
Foto/Film
12-1
Stereotypes define the World Market and Media
soap operas as models, familiar and strange
images, media and the construction of reality
Video/Audio
12-2
Utopia Blue Prints of Society in the Past,
Present and Future George Orwell 1984, social
utopia, the ideal state
Multimedia
13-1
Free Choice of Topic Project management, topics
fitting in the subjects related to MaC
All Media
13-2
The Limits of my Language are the Limits of my
World debate on the chances, risks, options und
rectrictions of global communication
Discourse
12
Media and Communication

• 11-1 The Media and Us
• My, your, our daily media life

MaC German Politics Inform.
Exploring and reflecting the (personal) use of media Defining media What is literature? Aspects of a definition of literature The press (focus on literary newspapers) Media history, socio-cultural development (N. Postman literacy, the invention of printing, the development of childhood s...) Computer and society
13
Media and Communication

• 11-1 The Media and Us
• Good news is bad news

MaC German Politics Inform.
Good news is bad news (news and press) Editing, production of a literary newspaper Literature and censorship (i. e. Frank Wedekind) Literary epochs The press-market in Germany History of press freedom and censorship Operating systems Desktop publishing
14
Media and Communication

• 11-2 We, the Media and Communication
• Mass Communication and / or Mass Manipulation

MaC German Politics English
Document or drama reporting from/ direcing of the world (photography) The aspect of imitation or Mimesis within the history of literature Between fiction and reality Büchners literary interpretation of the reported Woyzeck-case Directing power the power of images (L. Riefenstahl Olympia, V. Harlan Jud Süß, a. o.) Whats up in MaC? The press in Britain (front page, news stories, the making of articles in different pages)
15
Media and Communication

• 11-2 We, the Media and Communication
• Mass Communication and / or Mass Manipulation

MaC German Politics English
Looking for customers - manipulative aspects of advertisement (criteria for an analysis of audio- visual texts) The working of comics/cartoons The customer king or servant? (the working of advertisments in market-economy) American and English advertising (press advertising, the working of advertising, television advertising, advertising agency)
16
Media and Communication

• 12-1 Market and Media its only the
  ratings!? Stereotypes define the World

MaC German Politics English
Stereotypes define the world - reception und production of social models within soap operas Production of a soap Triviality in literature Structure and dramatics of tv- serials Globalization of the media- business Basics of media studies Media and the construction of reality Structure of American and British television Learning by teaching planing and implementing a sequence on daily soap for the 8th grade
17
Media and Communication

• 12-1 Market and Media its only the
  ratings !? Familiar and strange Images

MaC German Politics Inform.
Familiar and strange images critical analysis on the representation of strangers in the media The familiar is the strange representation of strangehood in literature (i. e. Jewish protagonists in novels and drama European lyrics and short stories on strangehood The familiar and the strange the German mainstream society and its relation to ethnic minorities Introduction Mediator (authoring tool)
18
Media and Communication
Utopia - Blue Prints of Society in the Past,
Present and Future
Informatics
Basic course MEDIA AND COMMUNICATION
Biology
English
CD-ROM Utopia
Art
German
Politics
19
Media and Communication

• 12-2 Utopia
• Blue Prints of Society in the Past,
• Present and Future (G. Orwell 1984)
• MaC Media history, media in utopian settings,
  production of a CD-ROM
• German Utopian thinking in literature, Elias
  Canetti Die Befristeten, George Orwell 1984
• Politics On political power Utopian
  constitutions from Platons nomoi to
  totalitarian systems (essays, blue print of a
  virtual state)

20
Media and Communication

• 12-2 Utopia (continuation)
• English George Orwell 1984, lingual-literaric
  dimension (i. e. Winstons Diary), dreams and
  options of constructing reality / manipulation of
  reality
• Art Utopia in paintings and architecture,
  visualizing the descriptions of towns from 1984
• Biology Ecological foundations of present and
  future societies, alternatively The Human Genom
  Project
• Informatics Introduction Mediator (authoring
  tool), production of a CD-ROM

21
Media and Communication

• New Styles of Learing
• Social competence / team orientation
• Problem-oriented individual learning
• Cognitive, social, emotional, aesthetical and
  practical-technical dimensions of learning
• Reliable learning by independent and active
  structuring of contents (practical media
  projects)
• Learning by teaching
• Mediality of learning
• Changing the role of the teacher

22
Media and Communication

• New Styles of Learing (continuation)
• Opening of paedogogical and institutional
  contexts (teaching/school)
• Cross-curricular topics, hyperstructural
  thinking, empathy, contextuality
• Cooperation and training of teachers
• Media and communication competence

23
Media and Communication

• Media Competence
• Understood as analytical, interpretatory,
  self-reflexive, instrumental and creative
  capacities and competences (in consideration of
  public modes of production and participatory
  options)
• Communication Competence
• Embracing qualifications like moderating,
  argumentating, discussing, (creative) writing,
  as well as capacities and competences of
  information acquisition, selection, analysis,
  processing, presentation and dissimination, and
  the capacities of documentation und evaluation

24
Media and Communication

• Practical Media Projects
• Variety of capacities and competences high
  level of compatibility for different students,
  learning as an encompassing process
• Key to new fields of action and experience,
  learning outside the class-room
• Cooperation with professionals, citizens,
  officials
• Chance to approach topics close to young peoples
  daily life
• Product (class / school / locale / net) public
• Construction of an own perspective on the world
  is inheritend to media products starting point
  for debates on the intentional character of
  meaning

25
Media and Communication

• Central Guidelines
• Orientation
• Self management
• Capacity to cooperate
• Capacity to approach conflicts in a constructive
  manner
• (Deutscher Bundestag Germanys Road to
  Information Society, Final Report of the
  Enquete-Commission 1998, Education in the 21th
  Century)

26
Media and Communication

• Learning methods
• Individual and cooperative learning
• Crosscurricular learning
• Global learning
• Dynamic knowledge
• Thinking in hyper-structures
• The use of media does offer a high potential !
• (Deutscher Bundestag Germanys Road to
  Information Society, Final Report of the
  Enquete-Commission 1998, Education in the 21th
  Century)

27
Media and Communication

• Key Qualifications
• Capacity of independent learning
• Capacity of knowledge management
• Media competence
• Capacity of solving problems
• Team orientation / cooperation

28
Media and Communication

• Problems and Difficulties

• Orientation towards classical subjects
  versus cross-curricular approaches
• Curricular limitations versus new-style content
• Support of fundamental cross-curricular
  competences versus specialization as a
  key to success (as far as the final
  exams are concerned)
• The more often you use media, the more often
  you have to face students encountering
  technical problems
• Overtaxation of idealistic teachers
• Project work and production dynamics
• Independent learning can overtax certain
  students

29
Media and Communication

• Problems and Difficulties (continuation)

• A core team is the prerequisite to start
  processes of school development, but a
  core team can also split off from the
  collegues
• The development of a distinct profile is
  dependent to the (wo)manpower
  available
• School development is a long-term process,
  depending to a high degree also on the political
  context

30
(No Transcript)
31
(No Transcript)
32
Media and Communication

• Aspects of Media Competence
• To recognize and evaluate the impact of media
• To understand and evaluate the messages of media
• To select and use specific media by considering
  alternatives
• To design and dissiminate media independently
• To analyze and influence media as far as their
  social-cultural meaning is concerned
• (according to Prof. Gerhard Tulodziecki)

33
Media and Communication

• On the road to a school with a distinct media
  profile

• Mediality of instruction

• Media (society) and information society as a
  topic of education

• Media as texts

• Media as tools of self reliant learning