2005 International Year of Sport and Physical Education

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2005 International Year of Sport and Physical
Education
The CAHPERD Campaign
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Our theme

• Keep
• the
• Physical
• in
• Education

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Our goal
To advocate for significant improvements to
school-based physical education programs in
Canada as a national priority.
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Our objectives

• To expand the understanding and perception by the
  public, school decision-makers, and government of
  the state of school-based physical education in
  Canada

• To communicate the national standards necessary
  for the delivery of quality school-based physical
  education programs

• To advocate and lobby the public and governments
  for the resources necessary to improve school
  physical education programs to these standards

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Our objectives

• To increase the focus of quality physical
  education programs on individual skill
  development as a means of increasing
  participation levels in sport and physical
  activity

• To highlight the link between quality physical
  education education and academic performance

• To link quality physical education to the
  intrinsic benefits it provides to healthy growth
  and development and the well-being of children

• To celebrate best practices and success stories
  from across Canada.

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Areas of Focus

• International
• To communicate and liaise with the international
  community and to disseminate information,
  resources and tools to the government, public and
  our partners in order to enable sharing of best
  practices and success stories nationally.

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International

• United Nations
• UNESCO
• International Labour Organizations
• World Health Organization
• United Nations Development Program
• United Nations Volunteers
• United Nations Children Fund
• ICSSPE

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Areas of Focus

• National
• To develop and implement a national strategy to
  work towards the campaign objectives that will
  enable the successful attainment of our overall
  goal.

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Areas of Focus

• Provincial/Regional
• To engage provinces/territories in adopting
  CAHPERDs Keep the Physical in Education
  campaign by sharing the national strategy,
  programs, resources, tools, and events and to
  act as a communication centre for sharing of
• best practices and success stories nationally.

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International Strategy

• Monitor international Year of Sport and Physical
  Education activities and initiatives.

• Ensure physical education messages are prominent
  in international activities, initiatives, and
  awareness programs.

• Disseminate international news, information,
  resources and tools to CAHPERD partners.

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National Strategy

• Awareness
• and
• Communication

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Website

• Launch the interactive portal for the Year of
  Sport and Physical Education under the banner
  Keep the Physical in Education.
• The portal will serve as the centre of
  communication in Canada for all Year of Sport and
  Physical Education communication and will include
  such things as
• Physi-talk Bulletin Board/Voting Poll
• Resource downloads
• Free SIRC research

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Logo and Wordmark

• Develop and distribute the Year of Sport and
  Physical Education logos and word marks for use
  by provincial/territorial associations and
  partners.
• Internally, the wordmarks will be
• used on all CAHPERD operational
• and promotional materials,
• awards, resources, etc.

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PSA Development
Develop a series of PSAs that are linked to the
Keep the Physical in Education. The PSAs will
include key messages supporting physical
education and will be distributed to national
media, targeted magazines, provincial/territorial
affiliates, and partners.

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Media Relations

• Implement a national media plan around the Keep
  the Physical in Education campaign that will
  include
• Campaign launch
• Resource and event launches
• Success stories, best practices
• Targeted media strategies

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Merchandise and Promotion

• Develop a line of merchandise and promotional
  items to increase awareness and visibility of the
  Keep the Physical in Education campaign.

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National Calendar

• CAHPERD has developed a national themed calendar
  for the Year of Sport and Physical Education that
  serves as a teaser to support physical education
  teachers in adopting our campaign into day-to-day
  teaching.
• The calendar will be available in the Year of
  Sport and Physical Education portal in expanded
  form.

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National Strategy

• Lobbying
• and
• Advocacy

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QDPE School Report Card

• Redevelop the QDPE Report card to be posted in
  the Keep the Physical in Education Advocacy
  Action Centre at www.cahperd.ca.
• The Report Card will be a key resource that will
  be used in our targeted media strategy.

A
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Time to Move Keep the Physical in Education

• This lobbying resource, developed in partnership
  with CAHPERD and CCUPEKA, will be sent to key
  decision makers across Canada, and will be used
  in various media activities. It is supported by
• a position paper and an
• executive summary.

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The Benefits of Physical Education

• The Benefits of Physical Education, an
  information brochure to define physical education
  and physical activity and the essential interplay
  of the two, will be finalized and delivered to
• School administrators
• Education Ministers
• Key decision-makers

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National Strategy

• Resources and
• and
• Publications

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Resource launches

• New CAHPERD resources will be launched and linked
  to the Keep the Physical in Education campaign
• QDPE Report Card
• Time to Move Keep the Physical in Education
• Destination QDPE, 2nd Edition
• Balance First
• Out of the Box
• H.E.A.R.T.
• Themed The Clipboards, AVANTE, PHE Journal

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National Strategy

• National
• Events

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National Conference 2005
The Keep the Physical in Education theme will
be incorporated into the national CAHPERD / SPEA
Conference. In addition, two important events
will be hosted

• Keep the Physical in Education National Forum
  to bring together leaders from a variety of
  sectors to issue a call for significant
  improvements in Canadian school-based physical
  education.
• The CUPR Keep the Physical in Education Research
  Forum to endorse and present the national
  guidelines and standards that define quality
  physical education.

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National Keep the Physical in Education Events

• Keep the Physical in Education school events
  are being planned and will be promoted nationally
  to increase awareness of the importance of
  quality physical education.
• Keep the Physical in Education Winter Week
• Keep the Physical in Education Spring Week
• Keep the Physical in Education Fall Week

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Provincial/Regional

• Awareness
• and
• Communication

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Provincial/Regional

• Provincial/territorial partners are invited to

• Include the Keep the Physical in Education
  theme into their activities, programs, and events

• Utilize the awareness and communication vehicles
  identified in the national strategy. This
  includes use of logos, advocacy materials, PSAs,
  themed calendar, interactive website, and other
  promotional items.

• Develop their own Keep the Physical in
  Education strategies and to share their success
  stories on the interactive Year of Sport and
  Physical Education portal site.

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Provincial/Regional

• Lobbying
• and
• Advocacy

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Provincial/Regional

• Provincial/territorial partners are invited to
• Use electronic advocacy tools to help further
  their own goals and objectives provincially/region
  ally, and to share lobby and advocacy efforts
  with others nationally through the Year of Sport
  and Physical Education interactive website portal.

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Provincial/Regional

• Resources
• and
• Publications

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Provincial/Regional

• Provincial/territorial partners are invited to
• Access the resources and tools that CAHPERD has
  developed. Many of these resources are available
  free as free downloads or through membership
  discounts at www.excelway.ca.
• Provide CAHPERD with information on resources
  produced at the provincial/territorial level.
• Recommend resources or tools that may be
  considered for development or included in the
  online store.

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Provincial/Regional

• Provincial/Territorial events

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Provincial/Regional

• Provincial/territorial partners are invited to
• Attend the CAHPERD/SPEA conference and Keep the
  Physical in Education National Forum
• Promote the Keep the Physical in Education
  event weeks throughout your province/territory
• Support, encourage, and facilitate schools to
  participate in the Keep the Physical in
  Education event weeks.

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Lets Make it Happen in 2005!

• Keep
• the
• Physical
• in
• Education