4%20:%20Managing%20Stakeholders

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4 Managing Stakeholders
Taurus meant an awful lot of different things to
different people, it was the absolute lack of
clarity as to its definition that I think was its
Achilles heel Chief Executive, London Stock
Exchange
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Managing Stakeholders

• which are the project stakeholders?
• mapping stakeholders
• the regulatory context
• ethics in project definition
• the role of visualisation

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Which are the Project Stakeholders?

• what is a stakeholder?
• creating and destroying value
• internal stakeholders
• legal contract with the client
• external stakeholders
• all others with a direct interest in the project
• project stakeholders

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Project Stakeholders
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Mapping Stakeholders

• stakeholder mapping
• the case of Beirut Central District
• the power/interest matrix
• the case of Beirut Central District

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Mapping Stakeholders
Problem
Proponents
Project Mission
Solutions
Opponents
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publicly funded projects
amendment to Articles of Incorporation
amendment to Law 117/91
make BCD public projects
tax exemption
national economy
unemploy- ment rate
underestimat- ion of property values
lack of public financial resources
government
political opposition
high propensity to Import
trade unions
Public / Private Partnership Special Project
Vehicle for public policy implementation
violation of property ownership law
class A shareholders
backward- ness of public sector
Beirut Central District
class B share- holders
specula- tion
Lebanese order of Engineers
amendments to the Articles of Incorporation
political interference in public projects
property developers
archaeologists
residents environment- alists
no private involvement in public projects
ambiguities in Articles of Incorporation
lack of co-operation
BCD projects assumed risky
suffocation of neighbour- hood
air pollution
sea pollution
stronger awareness of archaeological heritage
investments in profitable infrastructure projects
amendments to the masterplan
adequate public transport system
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The Power/Interest Matrix
Level of interest
low
high
A minimal effort
B keep informed
low
Power to influence
D key players
C keep satisfied
high
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The Power/Interest Matrix
Level of Interest
low
high
A minimal effort local banks, international comm
unity
B keep informed class A s/holders, trade
unions, LOE, political opposition, archaeologists,
residents, environmentalists
low
Power to Influence
D key players class B s/holders, Lebanese
government, property developers,
C keep satisfied international banks
high
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The Regulatory Context

• the voice of the low power stakeholders
• managing consent
• project ethics
• stakeholder voices

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Managing Consent

• define and enquire
• consult and refine
• bribe and ignore

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Ethics in Project Definition

• Project Social Responsibility
• the extent to which the project definition
  exceeds the minima established in the NPV
  calculation and those require to obtain
  regulatory consent.

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Stakeholder Voices

• environmental impact
• environmental lobby
• Environmental Impact Assessment
• zoning
• zoning regulations
• NIMBYs and local interests
• quality of specification
• product users
• sustainability
• future generations

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Construction Sustainability Targets

• operational energy - day-to-day use
• KWh or CO2 per m2
• embodied energy of materials used in construction
• Gj or CO2 per m2
• transport energy delivering materials and staff
• CO2 per m2
• waste during construction
• m3 per m2
• water use during construction
• m3 per m2
• biodiversity of site
• species index per hectare

source DTI
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The Role of Visualisation

• fly-thrus and montages
• obtaining regulatory approval
• convincing stakeholders
• the Centuria building
• convincing funders
• consulting with users

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