The Fundamentals For Any Political Campaign

1
The Fundamentals For Any Political Campaign

• Persuasion
• Mobilization
• Get Out The Vote (GOTV)
• Microtargeting

2
Factors Explaining How People Vote

• Party
• Party Identification
• Mobilization matters because party ID matters
• Performance
• Retrospective voting
• Candidate qualities

3
Putting It All Together
Party Identification
1.
Retrospective Voting
Candidate Qualities
2.