SMST120 The Creative Industries

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SMST120 The Creative Industries

• Final Lecture Review Wrap-up

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Today

• Review of course
• Final reading commentary assignment
• BCS degree
• Mark Houlahan, BCS Director
• Course evaluation

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Paper Objectives

• To have understood and applied the concept of
  creativity as it relates to the individual and
  society at large.
• To have experienced the place of diversity and
  creativity in society and organisations
• To have understood the importance of the creative
  industries within the economic sphere.
• To have understood the role of government and
  private organisations in the development of the
  creative industries.
• To have understood the local New Zealand creative
  industries relative to the global creative
  industries.
• To have understood the complexity and challenges
  of applying business frameworks to creative
  ventures.

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Review of Lecture Topics

• Week 1 Identifying creative industries in NZ
• Week 2 Defining creativity and using mind
  mapping and Mind Manager software
• Week 3 Imagination and diversity
• Week 4 Creative industries Local Global
• Week 5 The Music Industry
• Week 6 An Idea economy?

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Review of Lecture Topics

• Week 7 Culture Industries Citizenship,
  Consumption Labour (Part 1)
• Government Involvement in the CIs
• Public sphere vs market driven
• Adoption of central government of creative
  industries frameworks definitions
• The journey of Creative Industries to NZ shores
• Week 10 Culture Industries (Part 2)
• Corporate Involvement in the CIs
• Citizen vs consumer
• Corporate involvement via investment, sponsorship
  various forms of colloboration
• Week 11 Culture Industries (Part 3)
• Alternative Views
• Post-mass media
• Various schools of thought on creativity,
  creative industries, age of creativity

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Review of Lecture Topics

• Week 12 Culture Industries (Part 4)
• Creative Careers
• Creative Class/cultural workers
• NZ Creative Landscape characteristics of a
  creative economy
• Guest speaker Fabian Takiari
• Week 13 Culture Industries (Part 5)
• CIs Where to from here?
• Building a concept map
• Where have we been?
• Where are the creative industries heading in
  terms of government corporate invovlement,
  legal challenges, technological advances
• Week 14 Review wrap-up

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Assessment

• Reading commentaries 30
• Mind Manager Group Assignment 15
• Individual Essay 20
• Individual Presentation 15
• Concept Map 20
• ___
• 100

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Final Reading Commentary

• Due 9 June, 5pm
• Submitted to your individual workbooks on Class
  Forum (Word file)
• Marked using track changes
• Integrated analysis of 4 readings
• 2 from Weeks 1-6
• 2 from Weeks 7-12
• CANNOT include The Dowse The New Cool, nor
  Miller Yudice The Culture Industries
• Discussion on how the 4 readings are related, and
  how they further your understanding of the
  creative industries

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SMST120 The Creative Industries the BCS degree

• Attributes of the BCS degree
• Citizenship Graduates have developed an
  awareness and holistic understanding of their
  role as responsible citizens, sensitive to
  ethical and moral issues, can engage with the
  world around them, and understand the
  relationship of the Treaty of Waitangi to
  Aoteraroa/New Zealands social, commercial and
  political environment
• Communication Graduates have excellent oral,
  aural, written and electronic communication
  skills
• Connectedness Graduates can build and sustain
  diverse and high-quality business, professional
  and personal networks and relationships
• Critical thinking Graduates are able to engage
  real-world problems in a theoretically informed,
  rigorous and questioning manner
• Commercial Context Graduates recognise the
  importance of a broad understanding of the
  business environment.
• SMST120 The Creative Industries
• Cross faculty focus
• Multidisciplinary

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BCS structure

• Six core 1st year papers
• LING132 The Use of Language
• MCOM102 Communication and Cyberspace
• SMST120 The Creative Industries
• MCOM133 Introduction to Corporate Communication
• SMST102 The Media and Society 1
• TIKA121 Communication in Aotearoa New Zealand
• One core 2nd year paper
• MCOM220 Communication Theory
• For details of BCS structure see
• http//www.waikato.ac.nz/wfass/qualifications/bcs/

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BCS Structure
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BCS majors

• Major(s) decided as you enter 2nd year
• Six Majors
• WMS
• Public relations
• Marketing
• Management communication
• FASS
• Media studies
• English studies
• Linguistics

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A final word

• Creativity involves breaking out of established
  patterns in order to look at things in a
  different way
• Bono, Edward De