SOCY 3700

1
SOCY 3700

• Indexes
• Scales
• Typologies
• Greg S. Weaver
• Dept. of Sociology

2
Love

• What?
• Who?
• How?
• Note Were adults, so act like it.

3
Rubin (1970) P. 267

• Affiliative or Dependent Need
• Predisposition to Help
• Exclusiveness and Absorption
• Question Which item is best?
• The Essence of Love

4
Two Things

• Love is a Concept
• ? Abstract ?
• Types of Definitions
• Real
• Nominal
• Operational
• Error/Bias

5
Composite Measure

• Index
• Scale

6
Index

• Sum or Average of Scores
• Political Involvement

7
Political Involvement
8
Scale

• Unidimensionality
• Same Score
• Different Responses
• Assign Scores to Patterns of Responses

9
Example
10
Rubin (1970) Love Index

• 13 Items
• Response Range of 1-9
• Disagree Agree
• Completely Completely
• 1.9

11
Rubin (1970) Love Index

• Sum of Individual Items
• Range of 13-117

12
Types of Scales

• Bogardus Social Distance
• Thurston Scale
• Likert Scale
• Semantic Differential
• Guttman

13
Bogardus Scale

• Varying Degrees in Relation to Topic

• Example Halfway House for Sex Offenders
• Not in My Backyard
• F
• ?
• NIMBY

14
Thurston Scale

• Weights are assigned to indicators.
• Example 100 Indicators of Love

15
Semantic Differential

• Opposing Adjectives
• Example Music
• http//www.whoismgmt.com/music.html