UER Formation Internationale

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European Commission, Dubvrovnik, 7-8 June 2006
European Communications Network Nathalie
LabourdetteEBU International Training

• UER Formation Internationale
• Nathalie Labourdette, UER

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How to handle the dynamics of todays
Broadcasting business?

• Professionals find responsive, adaptable and
  imaginative answers
• Invest and train them
• Training is a combination of
• knowledge
• savoir-faire practises
• intercultural competences

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EBU International Training is a concrete platform
for knowledge transfer

• at international level
• at national level

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At International level

• What
• benchmark eye opener
• content new cutting edge
• best practises
• network
• How
• Seminars, Master courses

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At national level on-going partnership

• What
• sets of new skills aligned with one Broadcaster's
  business development
• a catalyst for change development
• How
• Customized workshops

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Partnership with Members

• gt 1000 professionals trained each year
• 30 programmes / year

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5 domains of training
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Quality standards

• Quality standards
• Validation of competencies
• Integrated evaluation

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(No Transcript)
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Communicating EU first thoughts

• What and why EU ? (Territory, Treaty,
  Institutions, Policy, stories on Economics,
  current affairs, foreign affairs, domestic
  affairs, sports, politics, etc.)
• What news?
• What is the interest of the viewer?
• What is the role of the journalists?
• What is the PSB remit?

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Incorporate EU in programming

• A plural approach to programming
• Networks best practises
• Faces

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Plural approach to programming

• Make programmes on and about Europe
  identification and reputation
• Inclusive Broadcast
• Europe becomes part of TV and Radio language
• European Union an opportunity not a problem
• new formats (TVR sitcom) Talk shows
• in the News Metissage selecting new angles
  for a story
• Digital platforms new types of content new
  audience (blogs, IPTV, TV on mobile, etc.)
• Investigative journalism

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Networks practises

• networks of ideas
• networks of best practises
• networks of professionals
• networks of young journalists
• networks of projects

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Faces of Europe

• Enhancing cultural diversity of EU
• Who is EU who to call, who to see?
• Nurture faces and images for Radio and
  Television.
• Creating images sounds of Europe
• Training for each approach
• Support needed

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Our vision

• For a new generation of Public Service
  Broadcasters

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Contact

• labourdette_at_ebu.ch
• www.ebu.ch/training