RM: Chapter 10

1
10/10/2003

• RM Chapter 10
• will need more than one day

2
Business

• Five books to look over
• Another book has been shipped Kentie
• Rick Watson will speak on December 1
• ?? Questions on assignment due 10/29
• Meeting with Sherry Neal later today to try to
  nail down topics and dates
• Shes the Terry Information Architect and lead
  web developer

3
SDLCnot a 60s radical group or a Rock music
group

• The Steps and how theyre put togather
• Waterfall
• Iterative Waterfall
• See Rapid Development by McConnell chapter 7
• Role of the McConnell text

4
Research

• Process Overview
• A Research Framework
• Context
• Content
• Users
• Participant Definition and Recruiting
• User Research Sessions
• In Defense of Research

5
Process Overview

• Research is their first step in a systematic
  development
• It appears to be significant overlap with the
  Analysis part of the traditional systems
  development life cycle
• perhaps as combined with problem definition

6
Research - Strategy

• These seem to combine to form Analysis
• The former is data gathering
• The latter is a synthesis and action plan based
  on what has been gathered

7
A Research Framework

• Overlapping Venn diagram of content, context,
  and user

8
Context

• Getting Buy-In
• Background Research
• Introductory Presentations
• Research Meetings
• Stakeholder Interviews
• Technology Assessment

9
Getting Buy-in

• Of course, somebody wants it
• Does everyone they may know its being imposed
  thats not the same as wanting it.

10
Background Research

• Nine basic, startup questions
• To be asked of folks who have the answers not
  talking heads
• If there is an existing web site, what was its
  mission?

11
Research Meetings

• Strategy Team Meeting
• Content Management Meeting
• Information Technology Meeting

12
Strategy Team Meeting

• its more egalitarian than calling it a
  Management meeting
• Six questions on page 216

13
Content Management Meeting

• Thirteen questions about the content on page 217

14
Information Technology Meeting

• What are the tools? who knows how to use them?
  how are the choices of what tool to use made?
• Eight queestions on pages 217-8

15
Introductory Presentations

• The huddle before the snap
• The calling of the play
• The snap count
• etc.

16
Stakeholder Interviews

• Its good politics
• Eleven questions on page 218

17
Technology Assessment

• The hardware
• The operating system
• The web server
• Their capabilities and limitations
• Who knows what with backup
• Are there gaps? How can they be filled?

18
Content

• Heuristic Evaluation
• Content Analysis
• Content Mapping
• Benchmarking

19
Content Analysis

• Gathering Content
• Analyzing Content

20
Benchmarking

• Competitive Benchmarking
• Before-and-after Benchmarking

21
Users

• Usage Statistics
• Search Log Analysis
• Customer Support Data

22
Participant Definition and Recruiting

• Surveys
• Contextual Inquiry
• Focus Groups

23
User Research Sessions

• Interviews
• Card Sorting
• User Testing

24
In Defense of Research

• Overcoming Research Resistance